Consumers are spending more and more time online researching their options before most purchases. As the holiday season approaches, shoppers will be searching online to create a well-thought-out gift-buying plan, with only 1 in 5 purchases being impulse buys and over half of gift purchases being planned in advance. It may be summer now, but…
DetailsThe holidays may seem far away now, but before we know it we’ll be gift wrapping, baking, and preparing to see friends and family. Studies show that many shoppers begin thinking and preparing for the holiday season as early as September. So, what does this mean for retailers? It means that your brand should start…
DetailsWhen it comes to having a successful holiday season, and a strong finish to the year, timing is everything. Summer may be in full swing outside, but now is the time to start prepping for the holidays! If you haven’t already started to let your target audiences know who you are, what you do and…
DetailsYou know that content is important. You’ve seen the content marketing stats, you’ve heard the buzz, you’ve probably even put some kind of content marketing in place for your brand. But is your content working to boost your business? Like, really working to drive the traffic, leads and sales you deserve? Let’s first take a…
DetailsGoogle recently presented their latest product offerings and announcements at Google Marketing Next, their annual keynote filled with exciting announcements in Google AdWords, Google Analytics, and DoubleClick. There were many new products and features discussed at the keynote. We wanted to share some of the most exciting ones with you and talk about what they…
DetailsContent development can be an overwhelming process and concept to grasp. When generating content for your website there are many search engine optimization (SEO) opportunities that can be addressed in the early stages of production. SEO should play a key role in writing for the web, helping to promote and position the content but is…
DetailsAs a marketer, you probably wear a lot of hats. One of those hats may be online advertising, but how often are you able to focus solely on online advertising in your day-to-day activities? You may have missed some important updates from Facebook and Google that will help you make more educated decisions that help…
DetailsOr You Could Hire Experts with the Money You Will Waste E-Power Marketing has seen too many examples where that is true. We have seen so much waste in Ads spending that experts could have been hired with plenty of money left over. On the surface, Google Ads advertising programs look easy to run. It…
DetailsThe Priority for Transitioning Your Website to Secure Just Got More Urgent Last September, Google announced their efforts to move towards a secure web. This January, Google Chrome users began seeing a “not secure” notation within the address bar of HTTP pages that collect passwords or credit cards. Webmasters also began receiving warnings in late January…
DetailsThe food world has been organic-obsessed for a few years now. In the kitchen, going organic means going back to the basics, and the same holds true online. Here are some reasons to go organic in your digital marketing, focus on the basics for a stronger foundation and an even more successful online marketing program!…
Details
