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13 Ways to Prepare for the Holidays

Consumers are spending more and more time online researching their options before most purchases. As the holiday season approaches, shoppers will be searching online to create a well-thought-out gift-buying plan, with only 1 in 5 purchases being impulse buys and over half of gift purchases being planned in advance. It may be summer now, but…

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Is Your Content Working?

You know that content is important. You’ve seen the content marketing stats, you’ve heard the buzz, you’ve probably even put some kind of content marketing in place for your brand. But is your content working to boost your business? Like, really working to drive the traffic, leads and sales you deserve? Let’s first take a…

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Experts Should Run Your Google Ads

Or You Could Hire Experts with the Money You Will Waste E-Power Marketing has seen too many examples where that is true. We have seen so much waste in Ads spending that experts could have been hired with plenty of money left over. On the surface, Google Ads advertising programs look easy to run. It…

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Google Security Warnings On the Rise

The Priority for Transitioning Your Website to Secure Just Got More Urgent Last September, Google announced their efforts to move towards a secure web.  This January, Google Chrome users began seeing a “not secure” notation within the address bar of HTTP pages that collect passwords or credit cards.  Webmasters also began receiving warnings in late January…

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