Google held its annual Performance Summit on May 24th, where experts in the Google AdWords and Google Analytics products present new updates and enhancements for advertisers to run better, more effective Online Advertising programs. It comes as no surprise that the focus of the summit was the mobile-first world. Sridhar Ramaswamy, Senior Vice President of…
If you wonder if your Online Marketing is working, review your analytics and traffic data. If you don’t follow the Russian proverb oft repeated by President Reagan, “Trust, but verify,” your program could be doing who knows what. Sure, you trust your agency or digital team. But you’d be a fool to not dive in…
I’ve blogged and spoken about Google Analytics quite a bit over the past several years, usually focusing on the amazing reporting and tracking features it offers and how businesses can use it to take their websites and marketing strategies to the next level. While Google Analytics remains a valuable tool, it doesn’t come without its…
Next month I will be in Seattle for a wedding. My boyfriend and I have never been there, and we have the weekend to explore since the wedding is during the week. While we are there, we will be relying on our smartphones to show us where to go, what to eat, etc. The businesses…
If you either work in marketing or are looking for an effective way to market your business online there is a good chance you’ve heard the term “Inbound Marketing”. But if you haven’t, or you’re not exactly sure what it is, I’m here to give you a quick introduction to Inbound Marketing, and what it…
E-Power Marketing is a Google Partner Agency, which means our Online Advertising team has been certified by Google to run our clients’ programs. Our team is certified in Google Analytics and five Google AdWords certifications, including Display, Search, Mobile, Video, and Shopping Advertising! We put our knowledge and expertise to work by ensuring we demonstrate…
Local Search has been an ever changing topic from year to year. The team at E-Power Marketing follows those changes closely because of all the benefits Local Search presents for our clients. We want you to know why local listings are important and what good rankings can do for your business! According to Mary Bowling…
How do we stack up against others in our industry? Whether you are doing your Pay Per Click advertising in-house or you outsource it to another agency, I bet that question is something that you ask yourself, your advertising team, or hear from your bosses often. You are not alone. E-Power has been doing online…
Content Marketing is becoming more and more important in our industry and professionals across the world are dedicating their careers to understanding how to create the best possible results with this marketing technique. The team at E-Power is made up of some of those professionals and we wanted to share the basics with you, so…
Google Analytics is the market leader in website analytics services, and with 10+ years of experience under their belt the platform has come a long way since the launch of its first version. Today we’re looking back at the history of Google Analytics, traveling back to 2005 when Google acquired Urchin Software Company through to…
There are many ways that consumers search for products and services. They might ask a friend, search on their desktop computers, read about it in a magazine or see it on TV, or they could just stumble upon what they’re looking for when out shopping, or driving through town. While there are many ways to…
You recently noticed a huge spike in traffic to your website. Your Social Media efforts, Online Advertising campaigns, and SEO strategies must be working! Yippee, right? Not so fast! Before you go off bragging to your boss, you might want to take a closer look at that traffic. Spam traffic has been around for years,…
At a presentation at the Oshkosh Chamber of Commerce, E-Power’s local search marketing team provided business owners an introduction into Google My Business (i.e. it’s importance, how to submit, why it matters, etc.). During the Q+A portion of the presentation, one attendee noted that their business constantly receives calls from individuals claiming to be Google.…
Last year comScore released The U.S. Mobile App Report, which revealed that digital media time on mobile, which included activity on smartphones and tablets, has surpassed that of desktops. Often, people are using their mobile devices to search for things nearby. For example, maybe you’re out with friends, you’re getting hungry and you want to…
I love writing, I love communicating in general, really, but creating content for E-Power Marketing and our clients is a real passion of mine. Recently, I attended a networking event here in Oshkosh. I was struck by the similarities between Content Marketing principles and the people I was meeting and talking to at the networking…
