A picture is worth a thousand words and your content should be too. Online social and web content is becoming more saturated and it is becoming increasingly difficult to capture your target market’s attention. There are multiple opportunities for a brand to optimize their content and gain visibility, but creating a strong image to…
DetailsAs a hotel, resort or other hospitality or tourism brand, competition is fierce. Understanding how and why travelers are making their decisions is vital for any brand looking to generate better business results. We’re shining some light on how travelers are making their booking decisions, to help you better understand where to focus your efforts. 1.…
DetailsThere are many different platforms available for advertising. It can be hard to determine which ones are going to work for your brand. Social Media Advertising is something that’s grown a great deal in the past couple of years and a lot of people are still not sure if it’ll work for them. Check out…
DetailsWhen partnering with an online marketing agency, it is important to have your goals laid out so that your program can be a success. Plan out what you want to achieve so that you can brainstorm with your online marketing team strategies on how to get there. There are a few things that your business…
DetailsIt’s a big day for online advertisers and brands advertising on Google! Today, Google officially announced that expanded text ads will be rolled out to all advertisers. E-Power Marketing received beta access to expanded text ads for our client accounts several weeks ago, (thanks to our status as a Google Premier Partner Agency) and preliminary…
DetailsWith the ever-changing search engine algorithms, ranking factors, personalization, machine learning, etc., keeping your organic search visibility high is a constant battle. And that’s not even taking into account the new SERP layouts! If you’ve included search engine optimization within your integrated marketing plan for any length of time, chances are, you’ve experienced a drop…
DetailsE-Power Marketing is now recognized as an elite Google AdWords Premier Partner! How exclusive is this club? To provide some scale, there are currently only 63 Google Partner agencies in the entire state of Wisconsin. Of those 63 only 14 Wisconsin agencies have met the requirements to make it to the elite level of becoming a…
DetailsThe hospitality and travel industries have based their businesses around visuals, positive referrals, and great customer service for years. The goal from these strategies is to win new business and keep that business coming back. Instagram has provided hospitality brands a platform to engage all three of these areas at an exponential rate. As millennials…
DetailsChoosing the right digital marketing agency can be a tricky task. Not only are there thousands of agencies across the country, but it seems they all claim to provide great customer support, have the greatest team of industry professionals, be completely transparent and the list goes on of generic benefits. With this in mind, how…
DetailsConsumers today are so accustomed to using Online Travel Agents like Priceline, Expedia or Hotels.com that it’s hard to imagine a successful hotel marketing plan that doesn’t include using an OTA in some form or another. While they have their place, should they be the cornerstone of your Online Marketing plan? If not, what is…
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