Online marketing can be a complex subject. Many executives and business owners see the value in a dedicated online marketing strategy, but aren’t sure where to focus their time and energy in order to see a return on their investment. On the flip side, some decision-makers still aren’t convinced that online marketing is as valuable…
DetailsBelieve it or not, it’s time to start thinking about the holidays! When the clocks strikes midnight on October 31, the shoppers come running for the doors. Or maybe we should say they grab their phones. comScore reports a 45% year-over-year growth in m-commerce sales in Q4 2016. Total online sales, including all devices, increased…
DetailsThere are more than 2.8 billion people using social media websites and apps. Undoubtedly, your audience is using at least one of them, but do you know how your brand should be using social platforms like Facebook, Instagram, and Pinterest to reach your target audiences? It’s very likely that you have a marketing specialist, team,…
DetailsAre you looking for help running or starting a Google AdWords or online advertising campaign, but not sure how or where to start looking for someone who meets your needs or understands your business? Check out these 12 reasons to consider letting a Premier Google Partner Agency (like E-Power Marketing) handle your online advertising needs. What…
DetailsConsumers are spending more and more time online researching their options before most purchases. As the holiday season approaches, shoppers will be searching online to create a well-thought-out gift-buying plan, with only 1 in 5 purchases being impulse buys and over half of gift purchases being planned in advance. It may be summer now, but…
DetailsThe holidays may seem far away now, but before we know it we’ll be gift wrapping, baking, and preparing to see friends and family. Studies show that many shoppers begin thinking and preparing for the holiday season as early as September. So, what does this mean for retailers? It means that your brand should start…
DetailsWhen it comes to having a successful holiday season, and a strong finish to the year, timing is everything. Summer may be in full swing outside, but now is the time to start prepping for the holidays! If you haven’t already started to let your target audiences know who you are, what you do and…
DetailsYou know that content is important. You’ve seen the content marketing stats, you’ve heard the buzz, you’ve probably even put some kind of content marketing in place for your brand. But is your content working to boost your business? Like, really working to drive the traffic, leads and sales you deserve? Let’s first take a…
DetailsGoogle recently presented their latest product offerings and announcements at Google Marketing Next, their annual keynote filled with exciting announcements in Google AdWords, Google Analytics, and DoubleClick. There were many new products and features discussed at the keynote. We wanted to share some of the most exciting ones with you and talk about what they…
DetailsContent development can be an overwhelming process and concept to grasp. When generating content for your website there are many search engine optimization (SEO) opportunities that can be addressed in the early stages of production. SEO should play a key role in writing for the web, helping to promote and position the content but is…
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