When Taylor Swift does something, people take notice. The superstar announced her new album, “Reputation,” in August, creating quite a stir and even upstaging the much anticipated solar eclipse in the process. The announcement generated multiple trending topics on Twitter and millions of shares, likes, and comments across her social platforms. Whether you’re a fan…
DetailsChildhood cancer is too common for us to ignore Last summer my 17 year old son, Casimir, started complaining about sharp pain in his neck. We took him to at least four doctors who treated him for muscular or skeletal problems. No treatment worked. Soon he was having trouble raising a fork to his mouth.…
DetailsTens of thousands of dollars are allocated to advertising initiatives, yet you’d swear you’re asking for the Cleveland Browns to win the Super Bowl when requesting more budget for search engine optimization and content marketing efforts. Why is that? There’s a couple reasons that are most popular without diving too deep into this discussion. Organic…
DetailsWith frequent changes, constant updates, and conflicting information about best practices, it can be tough to keep up with social media. Just when you think you have one site down pat, a game-changing new feature or algorithm is rolled out, or your target audience moves on to a new platform. At E-Power, we totally get…
DetailsOnline marketing is more than just obtaining higher positions in the SERPs. Say whaaaat?! Yep, we said it. Over the years, marketing has become so much more than just an ad in the newspaper or a commercial on the tv or radio. With access to what seems like endless technology and the capabilities we now…
DetailsOnline marketing can be a complex subject. Many executives and business owners see the value in a dedicated online marketing strategy, but aren’t sure where to focus their time and energy in order to see a return on their investment. On the flip side, some decision-makers still aren’t convinced that online marketing is as valuable…
DetailsBelieve it or not, it’s time to start thinking about the holidays! When the clocks strikes midnight on October 31, the shoppers come running for the doors. Or maybe we should say they grab their phones. comScore reports a 45% year-over-year growth in m-commerce sales in Q4 2016. Total online sales, including all devices, increased…
DetailsThere are more than 2.8 billion people using social media websites and apps. Undoubtedly, your audience is using at least one of them, but do you know how your brand should be using social platforms like Facebook, Instagram, and Pinterest to reach your target audiences? It’s very likely that you have a marketing specialist, team,…
DetailsAre you looking for help running or starting a Google AdWords or online advertising campaign, but not sure how or where to start looking for someone who meets your needs or understands your business? Check out these 12 reasons to consider letting a Premier Google Partner Agency (like E-Power Marketing) handle your online advertising needs. What…
DetailsConsumers are spending more and more time online researching their options before most purchases. As the holiday season approaches, shoppers will be searching online to create a well-thought-out gift-buying plan, with only 1 in 5 purchases being impulse buys and over half of gift purchases being planned in advance. It may be summer now, but…
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