You Better Market Smarter Than Ever Can you feel your competitors breathing down your neck? If not, you are probably not paying attention. The growing economy has opened opportunities that businesses are fighting to take advantage of. A major part of winning at business is how well you market. Today that means how well you…
DetailsIn today’s fast-paced and technological world, it is imperative that brands have a strong online presence to connect with consumers. With the beginning of the buyer’s journey usually starting with a Google search, landing your name at the top of the Search Engine Results Page is key. However, Google algorithms can be tough to conquer.…
DetailsDid you know that more than 50% of all searches made on Google annually are via mobile devices? And nearly a third of those searches are location related! Local Search Ads will now be designed to be more visible at the moment a consumer searches for a business to meet their needs, whether it…
DetailsIt’s safe to say that Google is the leading search engine, owning 63.8% of the U.S. search market as reported by comScore. But what about the other 36.2%? The Microsoft Advertising Network (formerly Bing Network), which includes Microsoft and Yahoo! websites, now covers 33.8% of the search market share – and it’s growing faster than…
DetailsThe Social Media landscape can be tough. As more and more brands are looking to outside agencies for help on these channels, it can be hard to know who to trust. Your Social presence is another outlet for your brand and needs to be carefully crafted. The agency you hire to take on your Social…
DetailsThe Online Marketing industry is constantly changing. Whether it’s an algorithm shift, a new Online Advertising offering, new buzz words, the list goes on. With constant change, confusion is always nearby. In the realm of SEO, Content Marketing (or Inbound) is creating confusion not only within the industry itself but also with clients. Why? Unfortunately…
DetailsSince 1998, E-Power Marketing has been providing businesses with the Online Marketing strategies and services they need to generate real results. Through the years, our team has grown, our offices have moved and our services have expanded. Recently, we decided it was time for our logo to get a little love as well. In an…
DetailsGoogle held its annual Performance Summit on May 24th, where experts in the Google AdWords and Google Analytics products present new updates and enhancements for advertisers to run better, more effective Online Advertising programs. It comes as no surprise that the focus of the summit was the mobile-first world. Sridhar Ramaswamy, Senior Vice President of…
DetailsIf you wonder if your Online Marketing is working, review your analytics and traffic data. If you don’t follow the Russian proverb oft repeated by President Reagan, “Trust, but verify,” your program could be doing who knows what. Sure, you trust your agency or digital team. But you’d be a fool to not dive in…
DetailsI’ve blogged and spoken about Google Analytics quite a bit over the past several years, usually focusing on the amazing reporting and tracking features it offers and how businesses can use it to take their websites and marketing strategies to the next level. And while Google Analytics remains an invaluable tool, it doesn’t come without…
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