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Meet the E-Power Team – Justin Tadych

Trail Run Up Dog Mountain – Columbia Gorge, Washington Justin is E-Power Marketing’s Manager of Search Engine Marketing. He attended the University of Wisconsin Oshkosh and joined E-Power Marketing in 2004 when he saw an open internship position. Immediately, Justin applied because he was interested in online marketing and saw a future in the industry,…

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Meet the E-Power Team – Andrea Schultz, Director of Search Engine Marketing

Andrea with her family, husband Rob, son Trevor and daughter Rianna, showing off their Packer pride. Featured this week is Andrea Schultz, E-Power Marketing’s indispensable Director of Search Engine Marketing. When Andrea was studying marketing and management information systems at the University of Wisconsin Oshkosh, a professor pointed out an internship position at E-Power Marketing.…

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E-Power Marketing Team Earns Google Analytics Qualification Certifications

E-Power Marketing is proud to announce four team members have earned Google Analytics Individual Qualification Certifications. Upon completing the online coursework and proof-of-proficiency test, these individuals are certified through Google: Andrea Schultz, Vice President, Online Marketing Justin Tadych, Vice President, Account Strategies Adrian Bredeson, Director, Content Marketing Ellie Gunville, Director, Digital Advertising While Google Analytics…

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Wisconsin in Need

Wisconsin is a great place to live and work. As the leaves change this fall, it would be easy to get swept up in the Wisconsin scenery and the bustle of the upcoming holiday season. While the temperatures drop and we look forward to the next season, there are many out there worried about providing…

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The Power of Content

You hear it over and over from your search marketing agency. “Your Website needs more content.” “Add informative content to your Website.” and “Without content your organic search results will continue to lag.” As search marketing professionals, we’re not trying to sound like a broken record. Content truly is one of the top factors in…

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Don’t Forget the Meta-Description Tag!

More often than you’d expect, we see Websites using the same meta-description for all pages on their Website. When meta-descriptions are utilized in Google and search engine result listings, they allow you to entice searchers to click through to your Website. Those 15 – 25 words can persuade Web users to visit your site instead…

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Integrating Pull Marketing for a Successful Campaign

Traditionally, marketers have satisfied their sales quotas using conventional media channels such as television, radio and print. However, in the wake of the online age and, more recently, the explosion of social networking platforms, businesses are revamping their marketing strategies. Traditional marketing tactics such as advertising via radio, television, billboards and direct mail are generally…

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What is Mobile Analytics

The population of smart phones, PDAs, and similar technology is booming. The popularity of these technologies is causing an increase in the number of users accessing the Web using their mobile devices. This is creating both new challenges and new opportunities for website owners. When it comes to measurement of these users, basic analytics will…

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