As a marketer, you probably wear a lot of hats. One of those hats may be online advertising, but how often are you able to focus solely on online advertising in your day-to-day activities? You may have missed some important updates from Facebook and Google that will help you make more educated decisions that help…
DetailsOr You Could Hire Experts with the Money You Will Waste E-Power Marketing has seen too many examples where that is true. We have seen so much waste in Ads spending that experts could have been hired with plenty of money left over. On the surface, Google Ads advertising programs look easy to run. It…
DetailsThe Priority for Transitioning Your Website to Secure Just Got More Urgent Last September, Google announced their efforts to move towards a secure web. This January, Google Chrome users began seeing a “not secure” notation within the address bar of HTTP pages that collect passwords or credit cards. Webmasters also began receiving warnings in late January…
DetailsThe food world has been organic-obsessed for a few years now. In the kitchen, going organic means going back to the basics, and the same holds true online. Here are some reasons to go organic in your digital marketing, focus on the basics for a stronger foundation and an even more successful online marketing program!…
DetailsCheck Yes or No Are you happy with your online marketing agency, or are you looking for an upgrade? If you’ve got doubts, you deserve to have your questions answered. We’ve put together this quick checklist to help you decide if current agency is the perfect fit for you. [ ] Yes [ ] No…
DetailsWould you consider your website to be visually appealing to your visitors? Is it heavy in graphics, photos and colorful displays that catch the eyes of your customers and make them want to click through to other pages? For SEO, having a dazzling website that features all the bells and whistles can be a great…
DetailsIf your business is not currently addressing mobile on you website, you need to start now! The number of people using mobile devices will only rise and Google continues to make mobile friendliness a top factor in their ranking algorithm; therefore, ignoring mobile will only hurt your business and its online results. How do you…
DetailsVacation rental sites, like Airbnb and VRBO, have taken off in popularity over the past few years. As a hotelier, finding viable solutions to combat this threat can be difficult. Thankfully, vacation rental entities only make up for 13% of the available lodging in the United States, with 87% of the travel and hospitality real…
DetailsVideo will account for 74% of all web traffic in 2017. Snapchatters watch 10 billion videos each day. More video content is uploaded to the web in one month than TV has created in 30 years. Do I have your attention yet? Video content plays a huge role in content marketing, and brands in all…
DetailsIf you haven’t jumped on board with local search marketing yet, you should. With more and more searches having “near me” included in them and the use of the location feature on mobile devices affecting search, improving your local search visibility is extremely important. Here are a few tips to jump start your business’s local…
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