Consumers today are so accustomed to using Online Travel Agents like Priceline, Expedia or Hotels.com that it’s hard to imagine a successful hotel marketing plan that doesn’t include using an OTA in some form or another. While they have their place, should they be the cornerstone of your Online Marketing plan? If not, what is…
DetailsE-Power Marketing has officially become an adult! We are very proud of this big milestone our agency has reached. E-Power has been in business since July 1998 and we are honored to still practice the core fundamentals that we were founded on, while always growing with the fast-paced Online Marketing world! What have been some of the biggest changes…
DetailsAs I sat on the plane on my way back from SMX Advanced in Seattle, reviewing my notes, organizing my key takeaways and preparing information to distribute to the team, I was beyond excited that it was obvious that some aspects of SEO, Technical SEO to be specific, still mattered. The Search Engine Optimization arena…
DetailsWOW! SMX Advanced never disappoints. I mean first off, you can’t really go wrong in Seattle as the city is amazing and the fresh seafood, oh my! But then add a two-day Online Marketing conference that is always jam packed with experts in the industry and a ton of knowledge to bring back to the…
DetailsYou Better Market Smarter Than Ever Can you feel your competitors breathing down your neck? If not, you are probably not paying attention. The growing economy has opened opportunities that businesses are fighting to take advantage of. A major part of winning at business is how well you market. Today that means how well you…
DetailsIn today’s fast-paced and technological world, it is imperative that brands have a strong online presence to connect with consumers. With the beginning of the buyer’s journey usually starting with a Google search, landing your name at the top of the Search Engine Results Page is key. However, Google algorithms can be tough to conquer.…
DetailsDid you know that more than 50% of all searches made on Google annually are via mobile devices? And nearly a third of those searches are location related! Local Search Ads will now be designed to be more visible at the moment a consumer searches for a business to meet their needs, whether it…
DetailsIt’s safe to say that Google is the leading search engine, owning 63.8% of the U.S. search market as reported by comScore. But what about the other 36.2%? The Microsoft Advertising Network (formerly Bing Network), which includes Microsoft and Yahoo! websites, now covers 33.8% of the search market share – and it’s growing faster than…
DetailsThe Social Media landscape can be tough. As more and more brands are looking to outside agencies for help on these channels, it can be hard to know who to trust. Your Social presence is another outlet for your brand and needs to be carefully crafted. The agency you hire to take on your Social…
DetailsThe Online Marketing industry is constantly changing. Whether it’s an algorithm shift, a new Online Advertising offering, new buzz words, the list goes on. With constant change, confusion is always nearby. In the realm of SEO, Content Marketing (or Inbound) is creating confusion not only within the industry itself but also with clients. Why? Unfortunately…
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