What could Landing Pages and first dates possibly have in common? A lot more than you might think! First dates are all about setting the stage for a potential long term relationship. Landing Pages should be designed to do just that. In most cases, the Landing Page should be the start of what’s hopefully a…
Remarketing is a powerful advertising method that allows businesses to effectively increase ROI by capturing lost leads and turning them into profitable buyers. Remarketing campaigns let you target people who have previously visited your site and shown interest in your products or services, but had not completed an action step such as a purchase. Relevant…
Say hello to E-Power Marketing’s Manager, Online Advertising, Ellie Gunville. During her last two years studying marketing at the University of Wisconsin Oshkosh, Ellie discovered her passion for digital advertising. She was determined to get a job in that field and found E-Power just one month after graduating. She immediately loved the open office concept and…
Adrian with favorite Top Chef contestant Fabio Viviani at the 2011 International Home + Housewares Show. While Adrian was searching for a job after graduating from the University of Wisconsin La Crosse in 2008, she was seeking a career where she could incorporate her psychology and public relations degree. After Adrian read E-Power’s job description…
Trail Run Up Dog Mountain – Columbia Gorge, Washington Justin is E-Power Marketing’s Manager of Search Engine Marketing. He attended the University of Wisconsin Oshkosh and joined E-Power Marketing in 2004 when he saw an open internship position. Immediately, Justin applied because he was interested in online marketing and saw a future in the industry,…
Andrea with her family, husband Rob, son Trevor and daughter Rianna, showing off their Packer pride. Featured this week is Andrea Schultz, E-Power Marketing’s indispensable Director of Search Engine Marketing. When Andrea was studying marketing and management information systems at the University of Wisconsin Oshkosh, a professor pointed out an internship position at E-Power Marketing.…
Larry with his family, wife Jennie, daughter Pearl and son Casimir, in a cave at Peninsula State Park in Door County, Wisconsin. Since most of E-Power Marketing’s work is done behind the screen, the E-Power team thought we would give readers a peek at who is doing the work. E-Power is introducing its “Meet…
Too often we see a disconnect between departments, agencies and SEM firms. The key to a successful search engine marketing program is collaboration of all parties involved. Your offline marketing needs to be coordinated with your online marketing. Social Media has to be tied with PR. Your Paid advertising program needs alignment with organic SEO.…
E-Power Marketing is proud to announce four team members have earned Google Analytics Individual Qualification Certifications. Upon completing the online coursework and proof-of-proficiency test, these individuals are certified through Google: Andrea Schultz, Vice President, Online Marketing Justin Tadych, Vice President, Account Strategies Adrian Bredeson, Director, Content Marketing Ellie Gunville, Director, Digital Advertising While Google Analytics…
Wisconsin is a great place to live and work. As the leaves change this fall, it would be easy to get swept up in the Wisconsin scenery and the bustle of the upcoming holiday season. While the temperatures drop and we look forward to the next season, there are many out there worried about providing…
You hear it over and over from your search marketing agency. “Your Website needs more content.” “Add informative content to your Website.” and “Without content your organic search results will continue to lag.” As search marketing professionals, we’re not trying to sound like a broken record. Content truly is one of the top factors in…
More often than you’d expect, we see Websites using the same meta-description for all pages on their Website. When meta-descriptions are utilized in Google and search engine result listings, they allow you to entice searchers to click through to your Website. Those 15 – 25 words can persuade Web users to visit your site instead…
Traditionally, marketers have satisfied their sales quotas using conventional media channels such as television, radio and print. However, in the wake of the online age and, more recently, the explosion of social networking platforms, businesses are revamping their marketing strategies. Traditional marketing tactics such as advertising via radio, television, billboards and direct mail are generally…
1) Thinking Search Engine Optimization is magic! Many people still believe that Search Engine Optimization is magic. They hire an SEO company and immediately expect to be on the first page of Google. There is much work and time involved before results appear. Successful Search Engine Optimization requires client involvement, changes to your website, and…
The population of smart phones, PDAs, and similar technology is booming. The popularity of these technologies is causing an increase in the number of users accessing the Web using their mobile devices. This is creating both new challenges and new opportunities for website owners. When it comes to measurement of these users, basic analytics will…