In my previous post I discussed how to Set Up Goals in Google Analytics. As some of you may know, a Google Analytics account only allows you to setup up 20 goals. Well, what if you need to measure more than 20 goals? The answer is to add more views in your Google Analytics property, and…
DetailsCNBC published a report on how Amazon counterfeits have hindered businesses large and small. The reporter put a focus on Forearm Forklift, a manufacturer of lifting straps for moving, and their perils battling third-parties who are selling “identical” products on the e-commerce powerhouse’s site. These counterfeits are of cheaper quality and lower function, prompting buyers…
DetailsThe holiday shopping season is just around the corner! While we always encourage brands to start holiday planning as early as possible, we know that sometimes it slips through the cracks. If you’re running a little late on your brand’s holiday strategy, don’t panic! While it may be too late to discuss a total website…
DetailsHoly cow where did this year go!? I can’t believe that it is already October! You know what that means – the holiday season is right around the corner! Did you know that 40% of all holiday shopping is done online? Since online shopping makes purchases so convenient for most shoppers in today’s day and…
DetailsIn the world of online advertising, the travel industry is one of the most brutal and cutthroat verticals around. Whether you are competing in Google Ads with big travel brands, or trying to gain back some control from Online Travel Agents, you are matched up against billions of dollars of ad spend and marketing budgets…
DetailsPlenty is at stake online. Your competitors want to win and are making the moves to beat you. You must have a team ready to play at a high level or you’ll be an also-ran. What are the pieces you need to win the online championship? Start with command of the fundamentals – Google Analytics.…
DetailsAll too often you hear agencies and companies talking about how much content they need or on the flip side, how much they have already created. They write this many blog posts, create this many infographics or publish so many new videos per month. Plus they create a white paper every quarter. Don’t forget the…
DetailsThe kids are back to school, Starbucks is serving their most popular drink, and our office football team rivalries are back in full force. It’s just about fall for many of us! But not for many advertisers. While everybody is starting to pull out their flannels and plan their apple-picking trips, advertisers all over the…
DetailsSearch engine optimization, the art and science of improving your website for increased search visibility and qualified traffic. Taking into account not only the search engines, but also the searchers, SEO programs can be time consuming, technically challenging and hard to understand. Around since the mid 1990’s, the strategies for SEO success have changed dramatically over…
DetailsA great email database is an invaluable resource for companies of all shapes and sizes, and for years email marketing has played an integral role in online marketing. In recent years, thanks to advancements in online advertising, email marketing can now extend beyond the inboxes of the users on your email lists. Today, email targeting…
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