Would you consider your website to be visually appealing to your visitors? Is it heavy in graphics, photos and colorful displays that catch the eyes of your customers and make them want to click through to other pages? For SEO, having a dazzling website that features all the bells and whistles can be a great…
DetailsIf your business is not currently addressing mobile on you website, you need to start now! The number of people using mobile devices will only rise and Google continues to make mobile friendliness a top factor in their ranking algorithm; therefore, ignoring mobile will only hurt your business and its online results. How do you…
DetailsVacation rental sites, like Airbnb and VRBO, have taken off in popularity over the past few years. As a hotelier, finding viable solutions to combat this threat can be difficult. Thankfully, vacation rental entities only make up for 13% of the available lodging in the United States, with 87% of the travel and hospitality real…
DetailsVideo will account for 74% of all web traffic in 2017. Snapchatters watch 10 billion videos each day. More video content is uploaded to the web in one month than TV has created in 30 years. Do I have your attention yet? Video content plays a huge role in content marketing, and brands in all…
DetailsIf you haven’t jumped on board with local search marketing yet, you should. With more and more searches having “near me” included in them and the use of the location feature on mobile devices affecting search, improving your local search visibility is extremely important. Here are a few tips to jump start your business’s local…
DetailsAs the holidays approach and 2016 comes to a close, we have been thinking about how this year has changed for online advertising. If you spend any time at all reading up on the industry, you know that it changes quite often! There have been many updates over the last twelve months, big and small,…
DetailsRunning a successful online advertising program is more than targeting the right key phrases and writing compelling ad copy. Landing pages play a large role in the potential success of your online advertising performance. If you have a selection of targeted key phrases, well written ad copy, and have implemented the best practices for your…
DetailsPush and Pull Marketing. You’ve probably heard of these terms, but do you know which one best applies to modern online marketing? At E-Power, we’re rolling out the chalkboard and podium to break down the complex dichotomy, Push vs. Pull, with a simple lesson plan. Let’s begin with Push, the “teacher’s pet” of online marketing.…
DetailsWe can’t stress enough the importance of a mobile-friendly website. Mobile friendliness has always mattered, but now more than ever with the shift in Google’s indexing tactics. Recently Google announced they have begun testing a “mobile-first” indexing strategy. In the past, Google has always prioritized based on the desktop version of a webpage’s content. With…
DetailsIn my previous post I discussed how to Set Up Goals in Google Analytics. As some of you may know, a Google Analytics account only allows you to setup up 20 goals. Well, what if you need to measure more than 20 goals? The answer is to add more views in your Google Analytics property, and…
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