As the holidays approach and 2016 comes to a close, we have been thinking about how this year has changed for online advertising. If you spend any time at all reading up on the industry, you know that it changes quite often! There have been many updates over the last twelve months, big and small,…
DetailsRunning a successful online advertising program is more than targeting the right key phrases and writing compelling ad copy. Landing pages play a large role in the potential success of your online advertising performance. If you have a selection of targeted key phrases, well written ad copy, and have implemented the best practices for your…
DetailsPush and Pull Marketing. You’ve probably heard of these terms, but do you know which one best applies to modern online marketing? At E-Power, we’re rolling out the chalkboard and podium to break down the complex dichotomy, Push vs. Pull, with a simple lesson plan. Let’s begin with Push, the “teacher’s pet” of online marketing.…
DetailsWe can’t stress enough the importance of a mobile-friendly website. Mobile friendliness has always mattered, but now more than ever with the shift in Google’s indexing tactics. Recently Google announced they have begun testing a “mobile-first” indexing strategy. In the past, Google has always prioritized based on the desktop version of a webpage’s content. With…
DetailsIn my previous post I discussed how to Set Up Goals in Google Analytics. As some of you may know, a Google Analytics account only allows you to setup up 20 goals. Well, what if you need to measure more than 20 goals? The answer is to add more views in your Google Analytics property, and…
DetailsCNBC published a report on how Amazon counterfeits have hindered businesses large and small. The reporter put a focus on Forearm Forklift, a manufacturer of lifting straps for moving, and their perils battling third-parties who are selling “identical” products on the e-commerce powerhouse’s site. These counterfeits are of cheaper quality and lower function, prompting buyers…
DetailsThe holiday shopping season is just around the corner! While we always encourage brands to start holiday planning as early as possible, we know that sometimes it slips through the cracks. If you’re running a little late on your brand’s holiday strategy, don’t panic! While it may be too late to discuss a total website…
DetailsHoly cow where did this year go!? I can’t believe that it is already October! You know what that means – the holiday season is right around the corner! Did you know that 40% of all holiday shopping is done online? Since online shopping makes purchases so convenient for most shoppers in today’s day and…
DetailsIn the world of online advertising, the travel industry is one of the most brutal and cutthroat verticals around. Whether you are competing in Google Ads with big travel brands, or trying to gain back some control from Online Travel Agents, you are matched up against billions of dollars of ad spend and marketing budgets…
DetailsPlenty is at stake online. Your competitors want to win and are making the moves to beat you. You must have a team ready to play at a high level or you’ll be an also-ran. What are the pieces you need to win the online championship? Start with command of the fundamentals – Google Analytics.…
Details
