Branding is an important piece of the marketing puzzle. Does your company have a motto or mission statement? How about a logo? What colors do you associate with your company? The answers to these questions and more are the outline of your company’s brand. Think about it. When you head over to the Coca-Cola website,…
Whether for defensive branding purposes or some other reason you have multiple domains for your website. No problem right? Not necessarily. Unless your domains are properly set, they can hinder search visibility. Back in 2006, Google released their patent and deep inside; it stated how Google reviews a website’s DNS details to help eliminate spam;…
Effective search marketing is valuable for growing business. Done well, search marketing can be the most efficient and effective form of marketing available today. However search marketing is not well understood. This opens the door to a variety of scams. From reading my junk email and talking to search marketing sales people whom our clients…
Time. Something we all wish we had more of. There are never enough hours in the day. As in all good things, time is a main attribute needed in a search engine optimization program. Without time, an SEO campaign cannot fully develop and flourish. Therefore you need to give an SEO program time before seeing…
You are part of a successful company. You’ve established a solid team, developed valuable products or services, and you’ve done alright for yourself so far. However, in today’s world doing alright isn’t always enough. Search engine marketing has gone from being an advantage to a competitive necessity. SEM, including Search Engine Optimization and Pay Per…
Search engine marketing, specifically organic search engine optimization, cannot be effective without quality content. It just can’t work period. Yet, this is one of the biggest challenges faced with a search engine optimization program. Search engines are really simple creatures, they’re robots, computers. They follow links and read the visible text on your Web site.…
You and your employees know your company inside and out. You know better than anyone the special things that really make your company succeed. That drive is often referred to as your corporate culture. Normally, corporate cultures aren’t formally taught or regularly discussed. But when you take a step back and really look at the…
Search engines are highly sensitive to how you program re-directs of a URL or domain. You must program the re-directs in a search engine friendly way or face the loss of search visibility. This is especially important when you launch a new website with new URLs, have multiple domains pointing to the same website, or…
Anyone can see the road that they walk on Is paved in gold And it’s always summer They’ll never get cold They’ll never get hungry They’ll never get old and grey — The Way by Fastball The Way seemed to be playing everywhere in the Summer of 1998. Then and now the song seems like…
