As we have mentioned in previous blog posts, submitting optimized listings to local search directories is a great way for businesses to maximize their local search visibility and increase traffic to their websites and physical store locations. Google My Business is a great, free tool that businesses can utilize to supply a Maps listing with…
DetailsThis past year has posed some major updates to the visual social platform, Instagram. Updates to content, algorithms, and a logo stirred the pot up with its growing base of users. As with any major overhauls, some are fully embraced and others are kicked to the curb. E-Power wants to share a snapshot of the…
DetailsFacebook advertising has come a long way in the last 5+ years and today it presents an outstanding advertising opportunity for businesses across many industries. We’ve seen a significant surge in brands advertising on Facebook, especially as the platform continues to shift toward a “pay-to-play” framework, making it difficult for brands to get their content…
DetailsSingle-page scrolling websites are all the rage. But are they really what you want for your business? Developers who build them claim they provide a variety of benefits including: Better user experience, where there is only scrolling without the need for a user to click and wait for a new page to load. That a…
DetailsLocal search marketing tactics are constantly changing as Google and other search engines are continually adjusting their algorithms. Many local business owners are not able to keep up with these fast pace changes. It seems as though by the time a new skill is learned and starting to be applied, it’s already out of date!…
DetailsAny avid social media user knows that Facebook is constantly changing its algorithms and updating its interface. Some changes are welcomed with open arms and others, not so much. As 2016 continues to move along, this social media mogul has rolled out numerous updates and E-Power wants to give you an overview of the major…
DetailsLast month I wrote about the 5 Tips for Choosing the Right Digital Marketing Agency. I think however there is a sixth tip I didn’t mention that EVERY business should look for in a digital marketing agency. Partnership. The term partner or “true partnership” when referring to an agencies relationship with a client is often used…
DetailsWhat if I told you that search engine optimization isn’t as complex as it may seem? That there is a simple formula to follow that guarantees success? You’d say, “Andrea, you’re absolutely crazy”! Ok, so yes, you’re right, I’d have to be crazy to make a statement like that. There is no “simple formula” that…
DetailsA picture is worth a thousand words and your content should be too. Online social and web content is becoming more saturated and it is becoming increasingly difficult to capture your target market’s attention. There are multiple opportunities for a brand to optimize their content and gain visibility, but creating a strong image to…
DetailsAs a hotel, resort or other hospitality or tourism brand, competition is fierce. Understanding how and why travelers are making their decisions is vital for any brand looking to generate better business results. We’re shining some light on how travelers are making their booking decisions, to help you better understand where to focus your efforts. 1.…
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