It’s safe to say that Google is the leading search engine, owning 63.8% of the U.S. search market as reported by comScore. But what about the other 36.2%? The Microsoft Advertising Network (formerly Bing Network), which includes Microsoft and Yahoo! websites, now covers 33.8% of the search market share – and it’s growing faster than…
DetailsThe Social Media landscape can be tough. As more and more brands are looking to outside agencies for help on these channels, it can be hard to know who to trust. Your Social presence is another outlet for your brand and needs to be carefully crafted. The agency you hire to take on your Social…
DetailsThe Online Marketing industry is constantly changing. Whether it’s an algorithm shift, a new Online Advertising offering, new buzz words, the list goes on. With constant change, confusion is always nearby. In the realm of SEO, Content Marketing (or Inbound) is creating confusion not only within the industry itself but also with clients. Why? Unfortunately…
DetailsSince 1998, E-Power Marketing has been providing businesses with the Online Marketing strategies and services they need to generate real results. Through the years, our team has grown, our offices have moved and our services have expanded. Recently, we decided it was time for our logo to get a little love as well. In an…
DetailsGoogle held its annual Performance Summit on May 24th, where experts in the Google AdWords and Google Analytics products present new updates and enhancements for advertisers to run better, more effective Online Advertising programs. It comes as no surprise that the focus of the summit was the mobile-first world. Sridhar Ramaswamy, Senior Vice President of…
DetailsIf you wonder if your Online Marketing is working, review your analytics and traffic data. If you don’t follow the Russian proverb oft repeated by President Reagan, “Trust, but verify,” your program could be doing who knows what. Sure, you trust your agency or digital team. But you’d be a fool to not dive in…
DetailsI’ve blogged and spoken about Google Analytics quite a bit over the past several years, usually focusing on the amazing reporting and tracking features it offers and how businesses can use it to take their websites and marketing strategies to the next level. And while Google Analytics remains an invaluable tool, it doesn’t come without…
DetailsNext month I will be in Seattle for a wedding. My boyfriend and I have never been there, and we have the weekend to explore since the wedding is during the week. While we are there, we will be relying on our smartphones to show us where to go, what to eat, etc. The businesses…
DetailsIf you either work in marketing or are looking for an effective way to market your business online there is a good chance you’ve heard the term “Inbound Marketing”. But if you haven’t, or you’re not exactly sure what it is, I’m here to give you a quick introduction to Inbound Marketing, and what it…
DetailsE-Power Marketing is a Google Partner Agency, which means our Online Advertising team has been certified by Google to run our clients’ programs. Our team is certified in Google Analytics and five Google AdWords certifications, including Display, Search, Mobile, Video, and Shopping Advertising! We put our knowledge and expertise to work by ensuring we demonstrate…
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