When partnering with an online marketing agency, it is important to have your goals laid out so that your program can be a success. Plan out what you want to achieve so that you can brainstorm with your online marketing team strategies on how to get there. There are a few things that your business…
DetailsIt’s a big day for online advertisers and brands advertising on Google! Today, Google officially announced that expanded text ads will be rolled out to all advertisers. E-Power Marketing received beta access to expanded text ads for our client accounts several weeks ago, (thanks to our status as a Google Premier Partner Agency) and preliminary…
DetailsWith the ever-changing search engine algorithms, ranking factors, personalization, machine learning, etc., keeping your organic search visibility high is a constant battle. And that’s not even taking into account the new SERP layouts! If you’ve included search engine optimization within your integrated marketing plan for any length of time, chances are, you’ve experienced a drop…
DetailsE-Power Marketing is now recognized as an elite Google AdWords Premier Partner! How exclusive is this club? To provide some scale, there are currently only 63 Google Partner agencies in the entire state of Wisconsin. Of those 63 only 14 Wisconsin agencies have met the requirements to make it to the elite level of becoming a…
DetailsThe hospitality and travel industries have based their businesses around visuals, positive referrals, and great customer service for years. The goal from these strategies is to win new business and keep that business coming back. Instagram has provided hospitality brands a platform to engage all three of these areas at an exponential rate. As millennials…
DetailsChoosing the right digital marketing agency can be a tricky task. Not only are there thousands of agencies across the country, but it seems they all claim to provide great customer support, have the greatest team of industry professionals, be completely transparent and the list goes on of generic benefits. With this in mind, how…
DetailsConsumers today are so accustomed to using Online Travel Agents like Priceline, Expedia or Hotels.com that it’s hard to imagine a successful hotel marketing plan that doesn’t include using an OTA in some form or another. While they have their place, should they be the cornerstone of your Online Marketing plan? If not, what is…
DetailsE-Power Marketing has officially become an adult! We are very proud of this big milestone our agency has reached. E-Power has been in business since July 1998 and we are honored to still practice the core fundamentals that we were founded on, while always growing with the fast-paced Online Marketing world! What have been some of the biggest changes…
DetailsAs I sat on the plane on my way back from SMX Advanced in Seattle, reviewing my notes, organizing my key takeaways and preparing information to distribute to the team, I was beyond excited that it was obvious that some aspects of SEO, Technical SEO to be specific, still mattered. The Search Engine Optimization arena…
DetailsWOW! SMX Advanced never disappoints. I mean first off, you can’t really go wrong in Seattle as the city is amazing and the fresh seafood, oh my! But then add a two-day Online Marketing conference that is always jam packed with experts in the industry and a ton of knowledge to bring back to the…
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