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What is Mobile Analytics

The population of smart phones, PDAs, and similar technology is booming. The popularity of these technologies is causing an increase in the number of users accessing the Web using their mobile devices. This is creating both new challenges and new opportunities for website owners. When it comes to measurement of these users, basic analytics will…

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Search Marketing Scams to Avoid

Effective search marketing is valuable for growing business. Done well, search marketing can be the most efficient and effective form of marketing available today. However search marketing is not well understood. This opens the door to a variety of scams. From reading my junk email and talking to search marketing sales people whom our clients…

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Content, Content, Content – SEM Back to Basics Tip #2

Search engine marketing, specifically organic search engine optimization, cannot be effective without quality content. It just can’t work period. Yet, this is one of the biggest challenges faced with a search engine optimization program. Search engines are really simple creatures, they’re robots, computers. They follow links and read the visible text on your Web site.…

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Corporate Culture, SEM, and You

You and your employees know your company inside and out. You know better than anyone the special things that really make your company succeed. That drive is often referred to as your corporate culture. Normally, corporate cultures aren’t formally taught or regularly discussed. But when you take a step back and really look at the…

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Importance of Proper Re-directs

Search engines are highly sensitive to how you program re-directs of a URL or domain. You must program the re-directs in a search engine friendly way or face the loss of search visibility. This is especially important when you launch a new website with new URLs, have multiple domains pointing to the same website, or…

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