I’ve blogged and spoken about Google Analytics quite a bit over the past several years, usually focusing on the amazing reporting and tracking features it offers and how businesses can use it to take their websites and marketing strategies to the next level. And while Google Analytics remains an invaluable tool, it doesn’t come without…
DetailsNext month I will be in Seattle for a wedding. My boyfriend and I have never been there, and we have the weekend to explore since the wedding is during the week. While we are there, we will be relying on our smartphones to show us where to go, what to eat, etc. The businesses…
DetailsIf you either work in marketing or are looking for an effective way to market your business online there is a good chance you’ve heard the term “Inbound Marketing”. But if you haven’t, or you’re not exactly sure what it is, I’m here to give you a quick introduction to Inbound Marketing, and what it…
DetailsE-Power Marketing is a Google Partner Agency, which means our Online Advertising team has been certified by Google to run our clients’ programs. Our team is certified in Google Analytics and five Google AdWords certifications, including Display, Search, Mobile, Video, and Shopping Advertising! We put our knowledge and expertise to work by ensuring we demonstrate…
DetailsLocal Search has been an ever changing topic from year to year. The team at E-Power Marketing follows those changes closely because of all the benefits Local Search presents for our clients. We want you to know why local listings are important and what good rankings can do for your business! According to Mary Bowling…
DetailsHow do we stack up against others in our industry? Whether you are doing your Pay Per Click advertising in-house or you outsource it to another agency, I bet that question is something that you ask yourself, your advertising team, or hear from your bosses often. You are not alone. E-Power has been doing online…
DetailsContent Marketing is becoming more and more important in our industry and professionals across the world are dedicating their careers to understanding how to create the best possible results with this marketing technique. The team at E-Power is made up of some of those professionals and we wanted to share the basics with you, so…
DetailsGoogle Analytics is the market leader in website analytics services, and with 10+ years of experience under their belt the platform has come a long way since the launch of its first version. Today we’re looking back at the history of Google Analytics, traveling back to 2005 when Google acquired Urchin Software Company through to…
DetailsThere are many ways that consumers search for products and services. They might ask a friend, search on their desktop computers, read about it in a magazine or see it on TV, or they could just stumble upon what they’re looking for when out shopping, or driving through town. While there are many ways to…
DetailsYou recently noticed a huge spike in traffic to your website. Your Social Media efforts, Online Advertising campaigns, and SEO strategies must be working! Yippee, right? Not so fast! Before you go off bragging to your boss, you might want to take a closer look at that traffic. Spam traffic has been around for years,…
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