Last year comScore released The U.S. Mobile App Report, which revealed that digital media time on mobile, which included activity on smartphones and tablets, has surpassed that of desktops. Often, people are using their mobile devices to search for things nearby. For example, maybe you’re out with friends, you’re getting hungry and you want to…
DetailsI love writing, I love communicating in general, really, but creating content for E-Power Marketing and our clients is a real passion of mine. Recently, I attended a networking event here in Oshkosh. I was struck by the similarities between Content Marketing principles and the people I was meeting and talking to at the networking…
DetailsThe holidays are just around the corner, along with Black Friday, one of the biggest shopping days of the year. Holiday shopping stats from CMO estimate that total holiday season sales for retail in 2014 are expected to reach $863 billion, up from $822 billion last year. More sales mean it’s time to bump up…
DetailsWhat could Landing Pages and first dates possibly have in common? A lot more than you might think! First dates are all about setting the stage for a potential long term relationship. Landing Pages should be designed to do just that. In most cases, the Landing Page should be the start of what’s hopefully a…
DetailsRemarketing is a powerful advertising method that allows businesses to effectively increase ROI by capturing lost leads and turning them into profitable buyers. Remarketing campaigns let you target people who have previously visited your site and shown interest in your products or services, but had not completed an action step such as a purchase. Relevant…
DetailsSay hello to E-Power Marketing’s Manager, Online Advertising, Ellie Gunville. During her last two years studying marketing at the University of Wisconsin Oshkosh, Ellie discovered her passion for digital advertising. She was determined to get a job in that field and found E-Power just one month after graduating. She immediately loved the open office concept and…
DetailsAdrian with favorite Top Chef contestant Fabio Viviani at the 2011 International Home + Housewares Show. While Adrian was searching for a job after graduating from the University of Wisconsin La Crosse in 2008, she was seeking a career where she could incorporate her psychology and public relations degree. After Adrian read E-Power’s job description…
DetailsTrail Run Up Dog Mountain – Columbia Gorge, Washington Justin is E-Power Marketing’s Manager of Search Engine Marketing. He attended the University of Wisconsin Oshkosh and joined E-Power Marketing in 2004 when he saw an open internship position. Immediately, Justin applied because he was interested in online marketing and saw a future in the industry,…
DetailsLarry with his family, wife Jennie, daughter Pearl and son Casimir, in a cave at Peninsula State Park in Door County, Wisconsin. Since most of E-Power Marketing’s work is done behind the screen, the E-Power team thought we would give readers a peek at who is doing the work. E-Power is introducing its “Meet…
DetailsToo often we see a disconnect between departments, agencies and SEM firms. The key to a successful search engine marketing program is collaboration of all parties involved. Your offline marketing needs to be coordinated with your online marketing. Social Media has to be tied with PR. Your Paid advertising program needs alignment with organic SEO.…
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