How do we stack up against others in our industry? Whether you are doing your Pay Per Click advertising in-house or you outsource it to another agency, I bet that question is something that you ask yourself, your advertising team, or hear from your bosses often. You are not alone. E-Power has been doing online…
DetailsContent Marketing is becoming more and more important in our industry and professionals across the world are dedicating their careers to understanding how to create the best possible results with this marketing technique. The team at E-Power is made up of some of those professionals and we wanted to share the basics with you, so…
DetailsGoogle Analytics is the market leader in website analytics services, and with 10+ years of experience under their belt the platform has come a long way since the launch of its first version. Today we’re looking back at the history of Google Analytics, traveling back to 2005 when Google acquired Urchin Software Company through to…
DetailsThere are many ways that consumers search for products and services. They might ask a friend, search on their desktop computers, read about it in a magazine or see it on TV, or they could just stumble upon what they’re looking for when out shopping, or driving through town. While there are many ways to…
DetailsYou recently noticed a huge spike in traffic to your website. Your Social Media efforts, Online Advertising campaigns, and SEO strategies must be working! Yippee, right? Not so fast! Before you go off bragging to your boss, you might want to take a closer look at that traffic. Spam traffic has been around for years,…
DetailsLast year comScore released The U.S. Mobile App Report, which revealed that digital media time on mobile, which included activity on smartphones and tablets, has surpassed that of desktops. Often, people are using their mobile devices to search for things nearby. For example, maybe you’re out with friends, you’re getting hungry and you want to…
DetailsI love writing, I love communicating in general, really, but creating content for E-Power Marketing and our clients is a real passion of mine. Recently, I attended a networking event here in Oshkosh. I was struck by the similarities between Content Marketing principles and the people I was meeting and talking to at the networking…
DetailsThe holidays are just around the corner, along with Black Friday, one of the biggest shopping days of the year. Holiday shopping stats from CMO estimate that total holiday season sales for retail in 2014 are expected to reach $863 billion, up from $822 billion last year. More sales mean it’s time to bump up…
DetailsWhat could Landing Pages and first dates possibly have in common? A lot more than you might think! First dates are all about setting the stage for a potential long term relationship. Landing Pages should be designed to do just that. In most cases, the Landing Page should be the start of what’s hopefully a…
DetailsRemarketing is a powerful advertising method that allows businesses to effectively increase ROI by capturing lost leads and turning them into profitable buyers. Remarketing campaigns let you target people who have previously visited your site and shown interest in your products or services, but had not completed an action step such as a purchase. Relevant…
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