Wisconsin in Need

Wisconsin is a great place to live and work. As the leaves change this fall, it would be easy to get swept up in the Wisconsin scenery and the bustle of the upcoming holiday season. While the temperatures drop and we look forward to the next season, there are many out there worried about providing…

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The Power of Content

You hear it over and over from your search marketing agency. “Your Website needs more content.” “Add informative content to your Website.” and “Without content your organic search results will continue to lag.” As search marketing professionals, we’re not trying to sound like a broken record. Content truly is one of the top factors in…

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Don’t Forget the Meta-Description Tag!

More often than you’d expect, we see Websites using the same meta-description for all pages on their Website. When meta-descriptions are utilized in Google and search engine result listings, they allow you to entice searchers to click through to your Website. Those 15 – 25 words can persuade Web users to visit your site instead…

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Integrating Pull Marketing for a Successful Campaign

Traditionally, marketers have satisfied their sales quotas using conventional media channels such as television, radio and print. However, in the wake of the online age and, more recently, the explosion of social networking platforms, businesses are revamping their marketing strategies. Traditional marketing tactics such as advertising via radio, television, billboards and direct mail are generally…

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What is Mobile Analytics

The population of smart phones, PDAs, and similar technology is booming. The popularity of these technologies is causing an increase in the number of users accessing the Web using their mobile devices. This is creating both new challenges and new opportunities for website owners. When it comes to measurement of these users, basic analytics will…

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Search Marketing Scams to Avoid

Effective search marketing is valuable for growing business. Done well, search marketing can be the most efficient and effective form of marketing available today. However search marketing is not well understood. This opens the door to a variety of scams. From reading my junk email and talking to search marketing sales people whom our clients…

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Corporate Culture, SEM, and You

You and your employees know your company inside and out. You know better than anyone the special things that really make your company succeed. That drive is often referred to as your corporate culture. Normally, corporate cultures aren’t formally taught or regularly discussed. But when you take a step back and really look at the…

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