We’ve talked to so many brands, from our neighbors here in the Fox Cities to long-term clients from the coasts who know they need to be on social media but aren’t sure how to keep up with the channels in a truly meaningful way, or how to generate great results from their efforts. To get…
DetailsI’m going to go ahead and assume you’re using Google Analytics for site data and audience insights, if you’re not, we should talk, soon. Seriously, I’d love to hear why you’re not using Google Analytics, send me an email and let me know!) I’m also going to assume that you’re ready to take your content…
DetailsGoogle Analytics is one of our most-used, best-loved tools here at E/Power Marketing! Being able to track and understand how people are using your website is a must when it comes to making strategic, responsible marketing recommendations. We look forward to exploring your reports and helping you understand your visitors to drive better results. To…
DetailsWhether you’re a local business serving the Fox Cities or a large company with an international audience, SEO is incredibly important to stay competitive. In this article, we’ll tell you why search engine optimization (SEO) is important, as well as go into the details about hiring an agency versus hiring someone in-house to take care…
DetailsIt’s no secret that businesses need a strong online presence to increase brand awareness, attract new customers, and build a reputation. Although an integrated digital marketing strategy is necessary, social media efforts are a great first step to improving your business’s online presence. We put together these three simple tips to help you get started!…
DetailsA 500-word blog post, on average, takes 1-2 hours to write, according to Hubspot. That time estimate doesn’t necessarily reflect longer pieces, research, time for editing, and time to actually post the blog. Needless to say, blogging is an investment. The last thing a small business — or really any business for that matter —…
DetailsE/Power Marketing has helped tons of businesses throughout the Fox Cities (and beyond) grow their business through proven digital marketing solutions. Over the years, we’ve worked with internationally based businesses, brands with a global audience, and businesses with such specific territories, we really exercised our map-reading skills! Businesses with a focus on their community, who…
DetailsIf you’re a local and service area based business owner, you undoubtedly need to use different methods of advertising to generate leads. Billboards, direct mail, Facebook ads, etc…. all might work, however there’s one vertical from Google that performs really well: Google Local Services Ads. The post below is a breakdown of what this form…
DetailsIn the crowded online space, creating great content that stands out and delivers results isn’t easy. Content marketing is an investment that takes a lot of time and effort. E/Power is a small business, so we understand that time and energy are valuable and budgets are tight. With that in mind, it’s important that you’re…
DetailsWith the wide variety of advertising platforms and methods available for you to market your business, Facebook (and Instagram, owned by Facebook) may not be at the top of your list. This may be because perhaps you feel the platform isn’t the right fit for your industry, your customers aren’t active there or maybe it’s…
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