A Persona’s Impact: On Your SEO

Effective SEO Needs Buyer Personas As my colleagues have been chatting about buyer personas and how they are the key to one’s marketing, from an SEO perspective it is crucial to know the “who’s” and “what’s” of your ideal buyers. From an SEO perspective, we love buyer personas because they allow us to optimize your…

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A Persona’s Impact: On Digital Advertising

The impact of a well-researched and fully developed buyer persona cannot be overstated. Making sure that every department — from product development to sales to marketing to customer service — knows the buyer inside and out is crucial to a company’s long-term success. When considering the significant investment that can come with digital advertising, it…

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A Persona’s Impact: Intro

Demographic marketing, user segmentation, marketing cohorts, tribe marketing, singular or mass personalization, psychographic targeting, marketing personas.  As digital marketing has progressed, the terminology may have changed, or a new buzzword might be pushed by the latest self-proclaimed marketing guru who has just figured it out, but for those in the know, all of this jargon…

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Digital Marketing – Build or Buy? Or Synergize?

Traditional marketing communication is complicated. Digital marketing is exponentially more complex. You know your integrated marketing program needs digital marketing to make your entire program more effective, but how do you structure your marketing team to get the digital marketing job done? Build an In-House Team or Hire a Digital Marketing Agency? There are pros…

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