You know the expression of “beating a dead horse”? Basically, it’s used to describe someone who’s wasting time and energy on a lost cause. Unfortunately, we see many small business owners and marketing teams “beating a dead horse” when it comes to their marketing. Either they’re spending a lot of their precious resources on strategies…
DetailsAs companies reopen and adapt to our new sense of normal during the ongoing COVID-19 pandemic with varying restrictions, there are quite a few digital advertising tips to keep in mind. We love helping businesses better understand the opportunities digital marketing presents, especially in today’s challenging climate. Seize The Opportunity When the lockdowns started,…
DetailsIf you have not already heard, Google made an exciting announcement earlier this week, by updating how Google Shopping results are determined. Since 2012, Google Shopping has operated as a paid advertising platform, but will soon be transitioned to mostly free listings! This is a great opportunity for businesses of all sizes to make online…
DetailsSocial Media Tips for Local Businesses during COVID-19 As we continue dealing with the impact of the Coronavirus pandemic and Wisconsin’s Safer at Home order here in Oshkosh, it’s more important than ever for local businesses to stay connected to customers, employees, and their brand supporters. One of the best ways to stay connected and…
DetailsAlternate ways to conduct business during the Coronavirus crisis It’s no secret the Coronavirus is disrupting businesses. Trade shows are being canceled. Consumers are staying at home. Business travel is sharply curtailed. These disruptive changes are reactions to slow the spread of the disease by minimizing direct human interactions. Disruptive is the key word! How…
DetailsBusiness success happens when you know your audience. Don’t waste your money or time going after the wrong ideal customer. Do it right from the start. You’ll get better results and your investment will return a higher payback. In the grand scheme of your digital spend, an investment in buyer personas is a drop…
DetailsBefore developing content for a new client at our agency, our content team asks whether or not the client has buyer personas. It’s an important first step because buyer personas — otherwise known as audience personas or customer profiles — are critical to online marketing success, and specifically to content marketing success. In fact, they…
DetailsBuyer personas are an integral piece of any successful marketing strategy, as they help companies identify the needs and interests of potential consumers. In last week’s Persona’s Impact Intro article, we talked about how over-complicated the marketing industry has made personas. While the strategy, data, and insight that goes into them certainly needs to be…
DetailsDemographic marketing, user segmentation, marketing cohorts, tribe marketing, singular or mass personalization, psychographic targeting, marketing personas. As digital marketing has progressed, the terminology may have changed, or a new buzzword might be pushed by the latest self-proclaimed marketing guru who has just figured it out, but for those in the know, all of this jargon…
DetailsIn a meeting late last week, the E-Power Marketing team started talking about a great client testimonial that had just come in. As we were talking through the program and celebrating with the account team, we got onto the topic of how important reviews and user-generated content are for every brand’s digital marketing initiatives. They’re…
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