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Free Listings with Google Shopping

If you have not already heard, Google made an exciting announcement earlier this week, by updating how Google Shopping results are determined. Since 2012, Google Shopping has operated as a paid advertising platform, but will soon be transitioned to mostly free listings! This is a great opportunity for businesses of all sizes to make online…


Tips for working at home

We’re In This Together Now that most of you have some time at home, learning the swing of things with this “Remote Working” – how is it going? With Coronavirus continually spreading throughout the United States and throughout the world, we are seeing more businesses forced to work from home.  Are you one of these…


A Persona’s Impact: On Your SEO

Effective SEO Needs Buyer Personas As my colleagues have been chatting about buyer personas and how they are the key to one’s marketing, from an SEO perspective it is crucial to know the “who’s” and “what’s” of your ideal buyers. From an SEO perspective, we love buyer personas because they allow us to optimize your…