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What Brands Can Learn from Taylor Swift

When Taylor Swift does something, people take notice. The superstar announced her new album, “Reputation,” in August, creating quite a stir and even upstaging the much anticipated solar eclipse in the process. The announcement generated multiple trending topics on Twitter and millions of shares, likes, and comments across her social platforms. Whether you’re a fan…


13 Ways to Prepare for the Holidays

Consumers are spending more and more time online researching their options before most purchases. As the holiday season approaches, shoppers will be searching online to create a well-thought-out gift-buying plan, with only 1 in 5 purchases being impulse buys and over half of gift purchases being planned in advance. It may be summer now, but…