It’s finally fall and 2020 is fast approaching! As the leaves begin to change colors, students all around are falling in routines of monitoring grades, handing in assignments, and realigning schedules. You may not be in school, but your business’s digital marketing plan could benefit by following suit. Have you been monitoring your online marketing…
DetailsYou know effective digital marketing is crucial to your business success. But how do you know if you are getting effective work? Digital marketing is complex and full of jargon. Here are tips to make sure your digital marketing agency is delivering the goods and that both sides know what to expect. Demand reports that…
DetailsIf you’re reading this, you probably already know that buyer personas are important for your brand. Good buyer personas — also called marketing personas, customer personas, or audience profiles — help make your marketing efforts more focused, cohesive, and effective. At E-Power Marketing, we’ve looked at a variety of personas and put together our fair…
DetailsInternet use is nearly ubiquitous in America. Only 10% of Americans do not use the internet. 77% of Americans own a smartphone. To put it simply, online is where you are going to find your buyers. Or, rather, where your buyers will find you. How have you adjusted your marketing and sales programs? How are you…
DetailsSearch Engine Optimization (SEO) offers powerful practices to lift your website’s search visibility to generate quality, free traffic. However, there are many hurdles that will keep your website from the search visibility your business deserves. 1. The site has too little content. Small Websites struggle to develop natural search visibility. If you want search visibility,…
DetailsA good search engine optimization strategy is crucial to the success of your overall marketing. SEO helps improve the quality and usability of your website and how search engines respond to it, leading to higher search engine rankings, more traffic, a better user experience, and increased trust from visitors. The execution of your SEO strategy…
DetailsYou probably already know that content marketing is important for your business. Content marketing fosters conversion rates six times higher than other methods and helps build trust and authority with your customers and clients. Even when you know you should be developing content, it can be a struggle. It takes time and energy, and more than half of…
DetailsDo you know who Google’s target audience is? It’s not the millions of website owners. Google’s target audience is the billions of searchers. If you want top search positions — which help to increase your online visibility, traffic, and engagement immensely — you have to focus on those who would be searching for what your website might offer them.…
DetailsWhether you’re new to content and web development or a long-time pro, diving into the analytics can be overwhelming and confusing. One of the metrics content creators should be keeping an eye on is Bounce Rate in Google Analytics. Let’s take a look at why this metric matters and some easy-to-implement tips and tricks that…
DetailsSEO is more important than ever. Google processes over 3.5 billion searches per day. Organic search traffic should be the biggest traffic generator to your website. And no matter how good your numbers are, you can make them better. Putting together your SEO SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis will give you insights into…
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