Alternate ways to conduct business during the Coronavirus crisis It’s no secret the Coronavirus is disrupting businesses. Trade shows are being canceled. Consumers are staying at home. Business travel is sharply curtailed. These disruptive changes are reactions to slow the spread of the disease by minimizing direct human interactions. Disruptive is the key word! How…
DetailsBusiness success happens when you know your audience. Don’t waste your money or time going after the wrong ideal customer. Do it right from the start. You’ll get better results and your investment will return a higher payback. In the grand scheme of your digital spend, an investment in buyer personas is a drop…
DetailsWe’re In This Together Now that most of you have some time at home, learning the swing of things with this “Remote Working” – how is it going? With Coronavirus continually spreading throughout the United States and throughout the world, we are seeing more businesses forced to work from home. Are you one of these…
DetailsEffective SEO Needs Buyer Personas As my colleagues have been chatting about buyer personas and how they are the key to one’s marketing, from an SEO perspective it is crucial to know the “who’s” and “what’s” of your ideal buyers. From an SEO perspective, we love buyer personas because they allow us to optimize your…
DetailsBefore developing content for a new client at our agency, our content team asks whether or not the client has buyer personas. It’s an important first step because buyer personas — otherwise known as audience personas or customer profiles — are critical to online marketing success, and specifically to content marketing success. In fact, they…
DetailsThe impact of a well-researched and fully developed buyer persona cannot be overstated. Making sure that every department — from product development to sales to marketing to customer service — knows the buyer inside and out is crucial to a company’s long-term success. When considering the significant investment that can come with digital advertising, it…
DetailsBuyer personas are an integral piece of any successful marketing strategy, as they help companies identify the needs and interests of potential consumers. In last week’s Persona’s Impact Intro article, we talked about how over-complicated the marketing industry has made personas. While the strategy, data, and insight that goes into them certainly needs to be…
DetailsDemographic marketing, user segmentation, marketing cohorts, tribe marketing, singular or mass personalization, psychographic targeting, marketing personas. As digital marketing has progressed, the terminology may have changed, or a new buzzword might be pushed by the latest self-proclaimed marketing guru who has just figured it out, but for those in the know, all of this jargon…
DetailsOn the top menu bar, click on “Me” and then select the [business name] account under manage. Once you are on your page, go to Admin Tools drop-down menu and select “manage admins” Then click on “add admin” Once the pop up is showing, add these E/Power team members as “super admin”: Justin Tadych (https://www.linkedin.com/in/justintadych/) …
DetailsWith a high today of 22 in Oshkosh, and snow coming down, I can’t help but daydream a little of warmer weather… Let’s all pretend we’re taking a quick weekend getaway to wherever is on the top of your bucket list, you’re out exploring and realize you’re hungry. You’ll probably grab your phone for a…
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