How well do you know what motivates your customers to buy? You defined your product benefits to illustrate their appeal, but do you know what the emotional triggers are that will make those benefits resonate and motivate purchase? How can you discover what those triggers are? There is a methodology that can guide you to…
DetailsAt E-Power Marketing, we’ve already discussed the basics about buyer personas and why they’re important for your marketing strategy. But now we wanted to dive in a little deeper. Maybe you’ve just started crafting personas, or you’re reviewing your existing profiles and wanted a bit of a refresher. Either way, we’re glad you’re here. Our…
DetailsThe answer is – right from the start! If your website is for marketing, then marketing and web development should work hand-in-hand from the very beginning. Keep in mind the marketing messages carry the objectives of the website. Web design and programming are tools to deliver the messages. When looking at building or redesigning a…
DetailsAs a marketer, you know that marketing is all about telling a story and making a connection with your audience. Someone who feels connected to your brand and trusts you is going to be more likely to continue to buy, interact, and share your products and services. Building a relationship with your audience can be…
DetailsThe holiday season is right around the corner! The second those Halloween decorations come down, you can guarantee that consumers will switch over to “holiday mode”. If your brand has an e-commerce store, you’ve likely been doing your holiday prep for weeks now. But, if you’re a little late to the game (not pointing any…
DetailsAccording to the 2017 Social Media Marketing Industry Report, 62% of marketers do not know how to value their social media efforts. Valuing your social media efforts can be daunting. What is the value of a ‘like’ on Facebook or a follower on Twitter? If you are an online retailer and your Facebook advertising efforts…
DetailsTens of thousands of dollars are allocated to advertising initiatives, yet you’d swear you’re asking for the Cleveland Browns to win the Super Bowl when requesting more budget for search engine optimization and content marketing efforts. Why is that? There’s a couple reasons that are most popular without diving too deep into this discussion. Organic…
DetailsWith frequent changes, constant updates, and conflicting information about best practices, it can be tough to keep up with social media. Just when you think you have one site down pat, a game-changing new feature or algorithm is rolled out, or your target audience moves on to a new platform. At E-Power, we totally get…
DetailsOnline marketing is more than just obtaining higher positions in the SERPs. Say whaaaat?! Yep, we said it. Over the years, marketing has become so much more than just an ad in the newspaper or a commercial on the tv or radio. With access to what seems like endless technology and the capabilities we now…
DetailsBelieve it or not, it’s time to start thinking about the holidays! When the clocks strikes midnight on October 31, the shoppers come running for the doors. Or maybe we should say they grab their phones. comScore reports a 45% year-over-year growth in m-commerce sales in Q4 2016. Total online sales, including all devices, increased…
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