The holiday shopping season is just around the corner! While we always encourage brands to start holiday planning as early as possible, we know that sometimes it slips through the cracks. If you’re running a little late on your brand’s holiday strategy, don’t panic! While it may be too late to discuss a total website…
DetailsHoly cow where did this year go!? I can’t believe that it is already October! You know what that means – the holiday season is right around the corner! Did you know that 40% of all holiday shopping is done online? Since online shopping makes purchases so convenient for most shoppers in today’s day and…
DetailsIn the world of online advertising, the travel industry is one of the most brutal and cutthroat verticals around. Whether you are competing in Google Ads with big travel brands, or trying to gain back some control from Online Travel Agents, you are matched up against billions of dollars of ad spend and marketing budgets…
DetailsThe kids are back to school, Starbucks is serving their most popular drink, and our office football team rivalries are back in full force. It’s just about fall for many of us! But not for many advertisers. While everybody is starting to pull out their flannels and plan their apple-picking trips, advertisers all over the…
DetailsThis past year has posed some major updates to the visual social platform, Instagram. Updates to content, algorithms, and a logo stirred the pot up with its growing base of users. As with any major overhauls, some are fully embraced and others are kicked to the curb. E-Power wants to share a snapshot of the…
DetailsAny avid social media user knows that Facebook is constantly changing its algorithms and updating its interface. Some changes are welcomed with open arms and others, not so much. As 2016 continues to move along, this social media mogul has rolled out numerous updates and E-Power wants to give you an overview of the major…
DetailsWhat if I told you that search engine optimization isn’t as complex as it may seem? That there is a simple formula to follow that guarantees success? You’d say, “Andrea, you’re absolutely crazy”! Ok, so yes, you’re right, I’d have to be crazy to make a statement like that. There is no “simple formula” that…
DetailsAs a hotel, resort or other hospitality or tourism brand, competition is fierce. Understanding how and why travelers are making their decisions is vital for any brand looking to generate better business results. We’re shining some light on how travelers are making their booking decisions, to help you better understand where to focus your efforts. 1.…
DetailsIt’s a big day for online advertisers and brands advertising on Google! Today, Google officially announced that expanded text ads will be rolled out to all advertisers. E-Power Marketing received beta access to expanded text ads for our client accounts several weeks ago, (thanks to our status as a Google Premier Partner Agency) and preliminary…
DetailsThe hospitality and travel industries have based their businesses around visuals, positive referrals, and great customer service for years. The goal from these strategies is to win new business and keep that business coming back. Instagram has provided hospitality brands a platform to engage all three of these areas at an exponential rate. As millennials…
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