Consumers today are so accustomed to using Online Travel Agents like Priceline, Expedia or Hotels.com that it’s hard to imagine a successful hotel marketing plan that doesn’t include using an OTA in some form or another. While they have their place, should they be the cornerstone of your Online Marketing plan? If not, what is…Details
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In today’s fast-paced and technological world, it is imperative that brands have a strong online presence to connect with consumers. With the beginning of the buyer’s journey usually starting with a Google search, landing your name at the top of the Search Engine Results Page is key. However, Google algorithms can be tough to conquer.…Details
Did you know that more than 50% of all searches made on Google annually are via mobile devices? And nearly a third of those searches are location related! Local Search Ads will now be designed to be more visible at the moment a consumer searches for a business to meet their needs, whether it…Details
It’s safe to say that Google is the leading search engine, owning 63.8% of the U.S. search market as reported by comScore. But what about the other 36.2%? The Microsoft Advertising Network (formerly Bing Network), which includes Microsoft and Yahoo! websites, now covers 33.8% of the search market share – and it’s growing faster than…Details
Next month I will be in Seattle for a wedding. My boyfriend and I have never been there, and we have the weekend to explore since the wedding is during the week. While we are there, we will be relying on our smartphones to show us where to go, what to eat, etc. The businesses…Details
I love writing, I love communicating in general, really, but creating content for E-Power Marketing and our clients is a real passion of mine. Recently, I attended a networking event here in Oshkosh. I was struck by the similarities between Content Marketing principles and the people I was meeting and talking to at the networking…Details
What could Landing Pages and first dates possibly have in common? A lot more than you might think! First dates are all about setting the stage for a potential long term relationship. Landing Pages should be designed to do just that. In most cases, the Landing Page should be the start of what’s hopefully a…Details