As a marketer, you know that marketing is all about telling a story and making a connection with your audience. Someone who feels connected to your brand and trusts you is going to be more likely to continue to buy, interact, and share your products and services. Building a relationship with your audience can be…
DetailsIf you’ve been paying attention to the news lately, you’ve likely heard about the Federal Communications Commission (FCC) proposal to repeal net neutrality rules that would change the internet we know and love. Currently, all traffic is being handled the same way and Internet Service Providers (ISPs) can’t pick and choose which websites people get…
DetailsWhen it comes to marketing these days, it’s all about making an emotional connection with your audience. To do that, you need to develop trust, tell meaningful stories, and showcase the human side of your brand. People like to engage with other people, not brands. Brands that see success moving forward are going to be…
DetailsWe’re fresh off of the biggest shopping weekend of the year. Three quarters of Americans shopped during Black Friday weekend spending a record $5 billion in online sales – a 16.9% increase from 2016 according to Adobe Digital Insights. Many more people will shop on Cyber Monday too. Adobe Digital Insights predicts another $6 billion…
DetailsWe’re heading into the final month of 2017! Scary, right? Where does the time go? If your business is anything like E-Power Marketing, you’ve probably started planning, strategizing, and setting ambitious goals for 2018. As you look to meet your marketing goals in the New Year, it’s important to take a look at the latest…
DetailsAs we head into the holiday season, I’ve been paying extra attention to the brands that are shaping their marketing around a story that consumers will emotionally connect to. We know that consumers will pay more for a product when they feel connected to a brand, and we know that 89% of consumers are loyal to…
DetailsIt’s November, and we’re getting down to the wire in preparing for the holidays. For many, November 1 marks the start of the holiday shopping season, and whether you like it or not brands everywhere are going to launch their holiday campaigns. I don’t know about you, but as a consumer I am counting down…
DetailsThe holiday season is right around the corner! The second those Halloween decorations come down, you can guarantee that consumers will switch over to “holiday mode”. If your brand has an e-commerce store, you’ve likely been doing your holiday prep for weeks now. But, if you’re a little late to the game (not pointing any…
DetailsBy now you probably already know that blogging is important to help create brand awareness, improve search results, and drive traffic to your website. You may have even already implemented a blog and started posting to your housewares brand’s website. That’s great! However, if you’re like many housewares business owners or marketers, keeping up a…
DetailsAccording to the 2017 Social Media Marketing Industry Report, 62% of marketers do not know how to value their social media efforts. Valuing your social media efforts can be daunting. What is the value of a ‘like’ on Facebook or a follower on Twitter? If you are an online retailer and your Facebook advertising efforts…
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