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Powerful Online Marketing Blog

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May232018

5 Easy Steps to Make Your Marketing More Effective with Smartphone Users

By E-Power MarketingMay 23, 2018

Smartphones are everywhere — retail stores, coffee shops, libraries, public transit. In fact, you may even be reading this post on a smartphone right now. More than 25% of American adults say they’re online “almost constantly,” thanks mostly to smartphones and other mobile devices. Even with the prevalence of smartphones, many businesses still aren’t in the…

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Apr262018

When should marketing become involved in website development?

By Justin TadychApril 26, 2018

The answer is – right from the start! If your website is for marketing, then marketing and web development should work hand-in-hand from the very beginning. Keep in mind the marketing messages carry the objectives of the website. Web design and programming are tools to deliver the messages. When looking at building or redesigning a…

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Jan182018

Personal Voice Assistants are everywhere – whether you are ready or not

By Larry StopaJanuary 18, 2018

“Hey Siri, how many Alexa devices are out there?” “Larry, have I not given you whatever you wanted?” Fortunately personal voice assistants do not harbor jealousy. If they did, we are doomed. That’s because they are being used wherever you look. And you may well end up using more than one type. Look at the…

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Jan162018

How Advertisers Should be Preparing for Voice Search Advertising

By E-Power MarketingJanuary 16, 2018

This morning my alarm went off, and after a few snoozes I got up, and technically to no one I asked, “Ok Google. What does my day look like today?” As I got ready for the day I listened to my Google Assistant tell me about the weather, the time of my first client call…

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Jan102018

8 Next Level Content Marketing Trends for 2018 You Can’t Afford to Overlook

By Adrian BredesonJanuary 10, 2018

More than 60% of B2B marketers report that last year, their content marketing strategies were more effective than in 2016. Can you say the same? If you’re looking to up your 2018 content game, these are the trends you need to embrace! Diversify your content formats: 2018 is the year to change up your content…

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Dec212017

Buyer Personas

What Are Buyer Personas & How Can They Up Your Marketing Game?

By E-Power MarketingDecember 21, 2017

As a marketer, you know that marketing is all about telling a story and making a connection with your audience. Someone who feels connected to your brand and trusts you is going to be more likely to continue to buy, interact, and share your products and services. Building a relationship with your audience can be…

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Dec142017

How Will the Repeal of Net Neutrality Affect Brands Online?

By E-Power MarketingDecember 14, 2017

If you’ve been paying attention to the news lately, you’ve likely heard about the Federal Communications Commission (FCC) proposal to repeal net neutrality rules that would change the internet we know and love. Currently, all traffic is being handled the same way and Internet Service Providers (ISPs) can’t pick and choose which websites people get…

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Dec112017

20 Ways to Showcase the Human Side of Your Brand

By E-Power MarketingDecember 11, 2017

When it comes to marketing these days, it’s all about making an emotional connection with your audience. To do that, you need to develop trust, tell meaningful stories, and showcase the human side of your brand. People like to engage with other people, not brands. Brands that see success moving forward are going to be…

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Nov282017

Are You Missing Out On Holiday Sales By Ignoring These Google AdWords Updates?

By E-Power MarketingNovember 28, 2017

We’re fresh off of the biggest shopping weekend of the year. Three quarters of Americans shopped during Black Friday weekend spending a record $5 billion in online sales – a 16.9% increase from 2016 according to Adobe Digital Insights. Many more people will shop on Cyber Monday too. Adobe Digital Insights predicts another $6 billion…

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Nov202017

5 Digital Marketing Trends to Watch for in 2018

By E-Power MarketingNovember 20, 2017

We’re heading into the final month of 2017! Scary, right? Where does the time go? If your business is anything like E-Power Marketing, you’ve probably started planning, strategizing, and setting ambitious goals for 2018. As you look to meet your marketing goals in the New Year, it’s important to take a look at the latest…

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