The answer is – right from the start! If your website is for marketing, then marketing and web development should work hand-in-hand from the very beginning. Keep in mind the marketing messages carry the objectives of the website. Web design and programming are tools to deliver the messages. When looking at building or redesigning a…
Details“Hey Siri, how many Alexa devices are out there?” “Larry, have I not given you whatever you wanted?” Fortunately personal voice assistants do not harbor jealousy. If they did, we are doomed. That’s because they are being used wherever you look. And you may well end up using more than one type. Look at the…
DetailsThis morning my alarm went off, and after a few snoozes I got up, and technically to no one I asked, “Ok Google. What does my day look like today?” As I got ready for the day I listened to my Google Assistant tell me about the weather, the time of my first client call…
DetailsMore than 60% of B2B marketers report that last year, their content marketing strategies were more effective than in 2016. Can you say the same? If you’re looking to up your 2018 content game, these are the trends you need to embrace! Diversify your content formats: 2018 is the year to change up your content…
DetailsAs a marketer, you know that marketing is all about telling a story and making a connection with your audience. Someone who feels connected to your brand and trusts you is going to be more likely to continue to buy, interact, and share your products and services. Building a relationship with your audience can be…
DetailsIf you’ve been paying attention to the news lately, you’ve likely heard about the Federal Communications Commission (FCC) proposal to repeal net neutrality rules that would change the internet we know and love. Currently, all traffic is being handled the same way and Internet Service Providers (ISPs) can’t pick and choose which websites people get…
DetailsWhen it comes to marketing these days, it’s all about making an emotional connection with your audience. To do that, you need to develop trust, tell meaningful stories, and showcase the human side of your brand. People like to engage with other people, not brands. Brands that see success moving forward are going to be…
DetailsWe’re fresh off of the biggest shopping weekend of the year. Three quarters of Americans shopped during Black Friday weekend spending a record $5 billion in online sales – a 16.9% increase from 2016 according to Adobe Digital Insights. Many more people will shop on Cyber Monday too. Adobe Digital Insights predicts another $6 billion…
DetailsWe’re heading into the final month of 2017! Scary, right? Where does the time go? If your business is anything like E-Power Marketing, you’ve probably started planning, strategizing, and setting ambitious goals for 2018. As you look to meet your marketing goals in the New Year, it’s important to take a look at the latest…
DetailsAs we head into the holiday season, I’ve been paying extra attention to the brands that are shaping their marketing around a story that consumers will emotionally connect to. We know that consumers will pay more for a product when they feel connected to a brand, and we know that 89% of consumers are loyal to…
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