In the world of online advertising, the travel industry is one of the most brutal and cutthroat verticals around. Whether you are competing in Google Ads with big travel brands, or trying to gain back some control from Online Travel Agents, you are matched up against billions of dollars of ad spend and marketing budgets…
DetailsPlenty is at stake online. Your competitors want to win and are making the moves to beat you. You must have a team ready to play at a high level or you’ll be an also-ran. What are the pieces you need to win the online championship? Start with command of the fundamentals – Google Analytics.…
DetailsAll too often you hear agencies and companies talking about how much content they need or on the flip side, how much they have already created. They write this many blog posts, create this many infographics or publish so many new videos per month. Plus they create a white paper every quarter. Don’t forget the…
DetailsThe kids are back to school, Starbucks is serving their most popular drink, and our office football team rivalries are back in full force. It’s just about fall for many of us! But not for many advertisers. While everybody is starting to pull out their flannels and plan their apple-picking trips, advertisers all over the…
DetailsSearch engine optimization, the art and science of improving your website for increased search visibility and qualified traffic. Taking into account not only the search engines, but also the searchers, SEO programs can be time consuming, technically challenging and hard to understand. Around since the mid 1990’s, the strategies for SEO success have changed dramatically over…
DetailsA great email database is an invaluable resource for companies of all shapes and sizes, and for years email marketing has played an integral role in online marketing. In recent years, thanks to advancements in online advertising, email marketing can now extend beyond the inboxes of the users on your email lists. Today, email targeting…
DetailsAs we have mentioned in previous blog posts, submitting optimized listings to local search directories is a great way for businesses to maximize their local search visibility and increase traffic to their websites and physical store locations. Google My Business is a great, free tool that businesses can utilize to supply a Maps listing with…
DetailsThis past year has posed some major updates to the visual social platform, Instagram. Updates to content, algorithms, and a logo stirred the pot up with its growing base of users. As with any major overhauls, some are fully embraced and others are kicked to the curb. E-Power wants to share a snapshot of the…
DetailsFacebook advertising has come a long way in the last 5+ years and today it presents an outstanding advertising opportunity for businesses across many industries. We’ve seen a significant surge in brands advertising on Facebook, especially as the platform continues to shift toward a “pay-to-play” framework, making it difficult for brands to get their content…
DetailsSingle-page scrolling websites are all the rage. But are they really what you want for your business? Developers who build them claim they provide a variety of benefits including: Better user experience, where there is only scrolling without the need for a user to click and wait for a new page to load. That a…
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