As we head into the holiday season, I’ve been paying extra attention to the brands that are shaping their marketing around a story that consumers will emotionally connect to. We know that consumers will pay more for a product when they feel connected to a brand, and we know that 89% of consumers are loyal to…
DetailsIt’s November, and we’re getting down to the wire in preparing for the holidays. For many, November 1 marks the start of the holiday shopping season, and whether you like it or not brands everywhere are going to launch their holiday campaigns. I don’t know about you, but as a consumer I am counting down…
DetailsThe holiday season is right around the corner! The second those Halloween decorations come down, you can guarantee that consumers will switch over to “holiday mode”. If your brand has an e-commerce store, you’ve likely been doing your holiday prep for weeks now. But, if you’re a little late to the game (not pointing any…
DetailsBy now you probably already know that blogging is important to help create brand awareness, improve search results, and drive traffic to your website. You may have even already implemented a blog and started posting to your housewares brand’s website. That’s great! However, if you’re like many housewares business owners or marketers, keeping up a…
DetailsAccording to the 2017 Social Media Marketing Industry Report, 62% of marketers do not know how to value their social media efforts. Valuing your social media efforts can be daunting. What is the value of a ‘like’ on Facebook or a follower on Twitter? If you are an online retailer and your Facebook advertising efforts…
DetailsThrough the generous support of the E-Power team, clients, families and friends, we were able to raise $1,050 for the National Pediatric Cancer Foundation, Inc. last month! The agency responded with a $1,000 donation match, making our grand total donation $2,050 for Childhood Cancer Awareness Month! The foundation and cause is near and dear to our…
DetailsWhen Taylor Swift does something, people take notice. The superstar announced her new album, “Reputation,” in August, creating quite a stir and even upstaging the much anticipated solar eclipse in the process. The announcement generated multiple trending topics on Twitter and millions of shares, likes, and comments across her social platforms. Whether you’re a fan…
DetailsChildhood cancer is too common for us to ignore Last summer my 17 year old son, Casimir, started complaining about sharp pain in his neck. We took him to at least four doctors who treated him for muscular or skeletal problems. No treatment worked. Soon he was having trouble raising a fork to his mouth.…
DetailsTens of thousands of dollars are allocated to advertising initiatives, yet you’d swear you’re asking for the Cleveland Browns to win the Super Bowl when requesting more budget for search engine optimization and content marketing efforts. Why is that? There’s a couple reasons that are most popular without diving too deep into this discussion. Organic…
DetailsWith frequent changes, constant updates, and conflicting information about best practices, it can be tough to keep up with social media. Just when you think you have one site down pat, a game-changing new feature or algorithm is rolled out, or your target audience moves on to a new platform. At E-Power, we totally get…
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