There are many ways that consumers search for products and services. They might ask a friend, search on their desktop computers, read about it in a magazine or see it on TV, or they could just stumble upon what they’re looking for when out shopping, or driving through town. While there are many ways to…
DetailsLast year comScore released The U.S. Mobile App Report, which revealed that digital media time on mobile, which included activity on smartphones and tablets, has surpassed that of desktops. Often, people are using their mobile devices to search for things nearby. For example, maybe you’re out with friends, you’re getting hungry and you want to…
DetailsThe holidays are just around the corner, along with Black Friday, one of the biggest shopping days of the year. Holiday shopping stats from CMO estimate that total holiday season sales for retail in 2014 are expected to reach $863 billion, up from $822 billion last year. More sales mean it’s time to bump up…
DetailsRemarketing is a powerful advertising method that allows businesses to effectively increase ROI by capturing lost leads and turning them into profitable buyers. Remarketing campaigns let you target people who have previously visited your site and shown interest in your products or services, but had not completed an action step such as a purchase. Relevant…
DetailsToo often we see a disconnect between departments, agencies and SEM firms. The key to a successful search engine marketing program is collaboration of all parties involved. Your offline marketing needs to be coordinated with your online marketing. Social Media has to be tied with PR. Your Paid advertising program needs alignment with organic SEO.…
DetailsMore often than you’d expect, we see Websites using the same meta-description for all pages on their Website. When meta-descriptions are utilized in Google and search engine result listings, they allow you to entice searchers to click through to your Website. Those 15 – 25 words can persuade Web users to visit your site instead…
DetailsTraditionally, marketers have satisfied their sales quotas using conventional media channels such as television, radio and print. However, in the wake of the online age and, more recently, the explosion of social networking platforms, businesses are revamping their marketing strategies. Traditional marketing tactics such as advertising via radio, television, billboards and direct mail are generally…
Details1) Thinking Search Engine Optimization is magic! Many people still believe that Search Engine Optimization is magic. They hire an SEO company and immediately expect to be on the first page of Google. There is much work and time involved before results appear. Successful Search Engine Optimization requires client involvement, changes to your website, and…
DetailsBranding is an important piece of the marketing puzzle. Does your company have a motto or mission statement? How about a logo? What colors do you associate with your company? The answers to these questions and more are the outline of your company’s brand. Think about it. When you head over to the Coca-Cola website,…
DetailsEffective search marketing is valuable for growing business. Done well, search marketing can be the most efficient and effective form of marketing available today. However search marketing is not well understood. This opens the door to a variety of scams. From reading my junk email and talking to search marketing sales people whom our clients…
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