At E-Power Marketing, we love creating unique, engaging content for our clients. From blog posts to landing pages, our team of Content Marketing specialists know what it takes to write content that people will care about. The question is: how do we ensure that those people are going to find it? Below, I’ve come up with a few reasons why paving a path for your content is essential to your overall Online Marketing strategy, as well as some notions that E-Power considers when deciding what path is right for a client’s treasured content.
Why it matters
According to the Content Marketing Institute, 60% of the most effective B2C marketers have a documented content strategy, while 72% are producing more content now than they were one year ago. It’s clear that creating unique content is alive and well, but creating content isn’t enough –there must be a clear, calculated path. In a 2014 survey of B2B and B2C online marketers by Contently, 50% of respondents surveyed expressed a desire to be able to measure the amount of attention that people are paying to their content. Marketers must focus on the ways in which content will be distributed in order to better optimize and analyze customer engagement.
Deciding on a Path
You’ve created something that you know your target audience will want to engage with – now what? Content Marketing refers to the ways and locations in which marketers publicize and share their specialized content to their target audiences. At E-Power, our team of Content Marketing professionals looks at the resources available, the purpose of the content, and where the target audience is located to decide which Content Marketing path is going to get the most beneficial engagement for the client.
Content Marketing should be a major facet of your overall Online Marketing strategy; if not, contact the professionals at E-Power Marketing today. We’ll work with you to develop a Content Marketing strategy that makes the most sense to your brand and target audience. Don’t let great writing go unnoticed; make Content Marketing a priority for your business.