Business success happens when you know your audience. Don’t waste your money or time going after the wrong ideal customer. Do it right from the start. You’ll get better results and your investment will return a higher payback.
In the grand scheme of your digital spend, an investment in buyer personas is a drop in the bucket. That drop in the bucket can have a waterfall effect across your marketing results. It will help paint a better picture to your customers, your marketing team, your creative team, your vendors, and your digital marketing agency as to whom your brand best appeals to.
E/Power’s Persona’s Impact Series:
Each of our digital marketing departments highlighted an area where truly knowing your buyer persona will help you generate better business results.
- Impact on your Digital Advertising
- Impact on your Search Engine Optimization
- Impact on your Content Marketing
- Impact on your Social Marketing
- Buyer personas are a real first step in becoming more than a manufacturer for your brand and attracting those who most want what you offer.
Simple truth… you don’t have an endless marketing budget. So don’t waste your money or time going after the wrong customer… but the ideal audience right from the start. You’ll get better results and your investment, whether it is with E/Power Marketing, or another digital marketing agency will have more impact on your business. The goal is to optimize your marketing budget.
The valuable insight from buyer personas should provide the motivation for your messaging, targeting and media buys. They can help you pivot your message, or audience as competitors enter the market or as unpredictable events like show cancellations pop up. The personas should create a common understanding that leads to better integration of efforts among your internal teams and external partners. The personas are your compass so all move in the same direction.
Your teams involved with marketing and sales should frequently review them to keep their work on the mark. Pay attention to who is buying and why then apply that insight into refining your personas. The data opens opportunities by identifying which target buyer is generating the best results, so you know where to do even more. You will hone in on how best to spend your marketing dollars.
