It’s been a long time coming, but we’ve finally wrapped up the Remarketing Blog Series here on the E-Power Blog! Let’s go over what we covered and what we can learn from all of this information.
First up, we talked about remarketing tools for search in Google Adwords and Bing Ads. Here are some highlights:
- At the time, Bing Ads had not released its remarketing features to all advertisers, but you might remember that Bing Ads announced just a couple of weeks ago that remarketing is now available! This comes just in time for the holiday season where remarketing to recent customers can be extremely beneficial.
- Google Analytics and Google AdWords both offer remarketing lists for search ads, giving advertisers the opportunity to reach past website visitors in many different ways. Check out the differences between the two here.
Next, we covered remarketing on the Google Display Network. This vast network of millions of websites supports text, image, and video ads, giving advertisers even more opportunities to reach their target audience on the Internet. In this post we used Computer Techies, a fake electronics company, to relate some of the cool features the Google Display Network provides, including:
- Standard remarketing, which shows display ads to users to across the Internet based off of audience lists created by the advertiser.
- Dynamic remarketing, which is great for businesses with large inventories.
- Similar Audiences is really great for capturing an audience who possess similar behaviors and interests as your current website visitors.
- Remarketing for mobile apps is great for businesses who want to re-engage with their app users.
- Do you have a YouTube channel? Using video remarketing is a good way to re-engage with those who have previously viewed one of your videos or interacted with your channel in some way.
- Google Analytics uses display remarketing much like remarketing lists for search ads, except the ads served to these audiences are on the Google Display Network. Additionally, GA offers metrics and data to build lists off of that are not available in Google AdWords
Finally, we went over different remarketing tools available for social networking sites with our made up company, Build-a-Boat. These tools give us additional opportunities to reach your target audience that may not be available in the other remarketing features.
- Twitter’s remarketing website tag reaches past website visitors right in their Twitter feed. Promoted Tweets, Promoted Accounts, and Website Cards give advertisers a variety of options to reach their target audience.
- Facebook’s custom audiences help advertisers target specific users based on the remarketing lists created from your website activity. Lookalike audiences, similar to Google’s Similar Audiences, allows Facebook to target users with similar characteristics of your current website visitors.
- LinkedIn’s Lead Accelerator helps businesses capture leads across the web with targeted display and social advertisements. Lead Accelerator is great for B2B companies whose target audience spends time on LinkedIn.
Consider adding remarketing to your current Online Advertising program in order to get a widespread, but focused, reach of your target audience. Utilizing a variety of these remarketing tools helps advertisers reach the exact audience they are looking to target. Doing this helps you reach your goals in Online Advertising, whether it is to increase the quality of traffic on your website, the number of sales or form completions, or phone calls generated to your business.
What goals can E-Power Marketing help you reach with remarketing? Give us a call or send us an e-mail and we can help answer your questions about reaching your target audience across the Internet.