Running a successful online advertising program is more than targeting the right key phrases and writing compelling ad copy. Landing pages play a large role in the potential success of your online advertising performance. If you have a selection of targeted key phrases, well written ad copy, and have implemented the best practices for your…
The holiday shopping season is just around the corner! While we always encourage brands to start holiday planning as early as possible, we know that sometimes it slips through the cracks. If you’re running a little late on your brand’s holiday strategy, don’t panic! While it may be too late to discuss a total website…
In the world of online advertising, the travel industry is one of the most brutal and cutthroat verticals around. Whether you are competing in Google Ads with big travel brands, or trying to gain back some control from Online Travel Agents, you are matched up against billions of dollars of ad spend and marketing budgets…
The kids are back to school, Starbucks is serving their most popular drink, and our office football team rivalries are back in full force. It’s just about fall for many of us! But not for many advertisers. While everybody is starting to pull out their flannels and plan their apple-picking trips, advertisers all over the…
A great email database is an invaluable resource for companies of all shapes and sizes, and for years email marketing has played an integral role in online marketing. In recent years, thanks to advancements in online advertising, email marketing can now extend beyond the inboxes of the users on your email lists. Today, email targeting…
Facebook advertising has come a long way in the last 5+ years and today it presents an outstanding advertising opportunity for businesses across many industries. We’ve seen a significant surge in brands advertising on Facebook, especially as the platform continues to shift toward a “pay-to-play” framework, making it difficult for brands to get their content…
There are many different platforms available for advertising. It can be hard to determine which ones are going to work for your brand. Social Media Advertising is something that’s grown a great deal in the past couple of years and a lot of people are still not sure if it’ll work for them. Check out…
It’s a big day for online advertisers and brands advertising on Google! Today, Google officially announced that expanded text ads will be rolled out to all advertisers. E-Power Marketing received beta access to expanded text ads for our client accounts several weeks ago, (thanks to our status as a Google Premier Partner Agency) and preliminary…
E-Power Marketing is now recognized as an elite Google AdWords Premier Partner! How exclusive is this club? To provide some scale, there are currently only 63 Google Partner agencies in the entire state of Wisconsin. Of those 63 only 14 Wisconsin agencies have met the requirements to make it to the elite level of becoming a…
Did you know that more than 50% of all searches made on Google annually are via mobile devices? And nearly a third of those searches are location related! Local Search Ads will now be designed to be more visible at the moment a consumer searches for a business to meet their needs, whether it…