It’s safe to say that Google is the leading search engine, owning 63.8% of the U.S. search market as reported by comScore. But what about the other 36.2%? The Microsoft Advertising Network (formerly Bing Network), which includes Microsoft and Yahoo! websites, now covers 33.8% of the search market share – and it’s growing faster than…
Google held its annual Performance Summit on May 24th, where experts in the Google AdWords and Google Analytics products present new updates and enhancements for advertisers to run better, more effective Online Advertising programs. It comes as no surprise that the focus of the summit was the mobile-first world. Sridhar Ramaswamy, Senior Vice President of…
E-Power Marketing is a Google Partner Agency, which means our Online Advertising team has been certified by Google to run our clients’ programs. Our team is certified in Google Analytics and five Google AdWords certifications, including Display, Search, Mobile, Video, and Shopping Advertising! We put our knowledge and expertise to work by ensuring we demonstrate…
How do we stack up against others in our industry? Whether you are doing your Pay Per Click advertising in-house or you outsource it to another agency, I bet that question is something that you ask yourself, your advertising team, or hear from your bosses often. You are not alone. E-Power has been doing online…
What could Landing Pages and first dates possibly have in common? A lot more than you might think! First dates are all about setting the stage for a potential long term relationship. Landing Pages should be designed to do just that. In most cases, the Landing Page should be the start of what’s hopefully a…