Google Analytics is one of our most-used, best-loved tools here at E/Power Marketing! Being able to track and understand how people are using your website is a must when it comes to making strategic, responsible marketing recommendations. We look forward to exploring your reports and helping you understand your visitors to drive better results. To…
All too often, we hear that clients who have worked with other digital marketing agencies either don’t get digital marketing reports or, if they do, there is so much industry-specific jargon that they don’t really get value out of the reports. As a result, any reports they get are ignored or tossed to the side.…
It’s finally fall and 2020 is fast approaching! As the leaves begin to change colors, students all around are falling in routines of monitoring grades, handing in assignments, and realigning schedules. You may not be in school, but your business’s digital marketing plan could benefit by following suit. Have you been monitoring your online marketing…
You know your website and social media presence should deliver powerful marketing. They are your billboards shown around the world. They can build relationships with new customers. They can reach and interact with your precise target audience. They can motivate your target audience to take actions that advance your business stronger than any of your…
We’re all about tracking things here at E-Power. One of the best ways to do that is by using Google Analytics. Let’s start from the beginning and discuss setting up Goals in Google Analytics. What is a Goal in Google Analytics? Goals are a way within Google Analytics to measure key actions, activities, leads, or…
Are you looking for help running or starting a Google AdWords or online advertising campaign, but not sure how or where to start looking for someone who meets your needs or understands your business? Check out these 12 reasons to consider letting a Premier Google Partner Agency (like E-Power Marketing) handle your online advertising needs. What…
In my previous post I discussed how to Set Up Goals in Google Analytics. As some of you may know, a Google Analytics account only allows you to setup up 20 goals. Well, what if you need to measure more than 20 goals? The answer is to add more views in your Google Analytics property, and…
If you wonder if your Online Marketing is working, review your analytics and traffic data. If you don’t follow the Russian proverb oft repeated by President Reagan, “Trust, but verify,” your program could be doing who knows what. Sure, you trust your agency or digital team. But you’d be a fool to not dive in…
I’ve blogged and spoken about Google Analytics quite a bit over the past several years, usually focusing on the amazing reporting and tracking features it offers and how businesses can use it to take their websites and marketing strategies to the next level. And while Google Analytics remains an invaluable tool, it doesn’t come without…
E-Power Marketing is a Google Partner Agency, which means our Online Advertising team has been certified by Google to run our clients’ programs. Our team is certified in Google Analytics and five Google AdWords certifications, including Display, Search, Mobile, Video, and Shopping Advertising! We put our knowledge and expertise to work by ensuring we demonstrate…