I love writing, I love communicating in general, really, but creating content for E-Power Marketing and our clients is a real passion of mine. Recently, I attended a networking event here in Oshkosh. I was struck by the similarities between Content Marketing principles and the people I was meeting and talking to at the networking…
You hear it over and over from your search marketing agency. “Your Website needs more content.” “Add informative content to your Website.” and “Without content your organic search results will continue to lag.” As search marketing professionals, we’re not trying to sound like a broken record. Content truly is one of the top factors in…
Traditionally, marketers have satisfied their sales quotas using conventional media channels such as television, radio and print. However, in the wake of the online age and, more recently, the explosion of social networking platforms, businesses are revamping their marketing strategies. Traditional marketing tactics such as advertising via radio, television, billboards and direct mail are generally…
