Since 1998, E-Power Marketing has been providing businesses with the Online Marketing strategies and services they need to generate real results. Through the years, our team has grown, our offices have moved and our services have expanded. Recently, we decided it was time for our logo to get a little love as well. In an…
Google held its annual Performance Summit on May 24th, where experts in the Google AdWords and Google Analytics products present new updates and enhancements for advertisers to run better, more effective Online Advertising programs. It comes as no surprise that the focus of the summit was the mobile-first world. Sridhar Ramaswamy, Senior Vice President of…
E-Power Marketing is a Google Partner Agency, which means our Online Advertising team has been certified by Google to run our clients’ programs. Our team is certified in Google Analytics and five Google AdWords certifications, including Display, Search, Mobile, Video, and Shopping Advertising! We put our knowledge and expertise to work by ensuring we demonstrate…
How do we stack up against others in our industry? Whether you are doing your Pay Per Click advertising in-house or you outsource it to another agency, I bet that question is something that you ask yourself, your advertising team, or hear from your bosses often. You are not alone. E-Power has been doing online…
Too often we see a disconnect between departments, agencies and SEM firms. The key to a successful search engine marketing program is collaboration of all parties involved. Your offline marketing needs to be coordinated with your online marketing. Social Media has to be tied with PR. Your Paid advertising program needs alignment with organic SEO.…
You are part of a successful company. You’ve established a solid team, developed valuable products or services, and you’ve done alright for yourself so far. However, in today’s world doing alright isn’t always enough. Search engine marketing has gone from being an advantage to a competitive necessity. SEM, including Search Engine Optimization and Pay Per…