Top SEO Trends for 2021

A lot of people think that search engine optimization (SEO) is a one-and-done project, but great SEO involves a long-term commitment. Your website shouldn’t be stagnant, and search engines themselves continue to evolve as new updates are constantly rolling out. Google has always been focused on providing its own users with the most relevant websites…

How SEO Works for Local Businesses

E/Power Marketing has helped tons of businesses throughout the Fox Cities (and beyond) grow their business through proven digital marketing solutions. Over the years, we’ve worked with internationally based businesses, brands with a global audience, and businesses with such specific territories, we really exercised our map-reading skills!  Businesses with a focus on their community, who…

Optimizing for Voice Search

It’s estimated that around 111.8 million people in the United States use voice assistants at least once a month. Voice search is becoming a constant in many people’s daily lives. Having your website well-positioned is becoming increasingly important as it becomes easier and easier to search the Internet.  Learn what voice search is, some of…

A Persona’s Impact: On Your SEO

Effective SEO Needs Buyer Personas As my colleagues have been chatting about buyer personas and how they are the key to one’s marketing, from an SEO perspective it is crucial to know the “who’s” and “what’s” of your ideal buyers. From an SEO perspective, we love buyer personas because they allow us to optimize your…