Search Engine Optimization (SEO) offers powerful practices to lift your website’s search visibility to generate quality, free traffic. However, there are many hurdles that will keep your website from the search visibility your business deserves. 1. The site has too little content. Small Websites struggle to develop natural search visibility. If you want search visibility,…
According to data from Think With Google, search is the most common way in which travelers discover the brand they ultimately book with during the travel planning phase — and the number of searchers only continues to rise. Therefore, SEO — and really all aspects of online marketing — are essential in trying to compete…
A good search engine optimization strategy is crucial to the success of your overall marketing. SEO helps improve the quality and usability of your website and how search engines respond to it, leading to higher search engine rankings, more traffic, a better user experience, and increased trust from visitors. The execution of your SEO strategy…
Do you know who Google’s target audience is? It’s not the millions of website owners. Google’s target audience is the billions of searchers. If you want top search positions — which help to increase your online visibility, traffic, and engagement immensely — you have to focus on those who would be searching for what your website might offer them.…
Whether you’re new to content and web development or a long-time pro, diving into the analytics can be overwhelming and confusing. One of the metrics content creators should be keeping an eye on is Bounce Rate in Google Analytics. Let’s take a look at why this metric matters and some easy-to-implement tips and tricks that…
SEO is more important than ever. Google processes over 3.5 billion searches per day. Organic search traffic should be the biggest traffic generator to your website. And no matter how good your numbers are, you can make them better. Putting together your SEO SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis will give you insights into…
The answer is – right from the start! If your website is for marketing, then marketing and web development should work hand-in-hand from the very beginning. Keep in mind the marketing messages carry the objectives of the website. Web design and programming are tools to deliver the messages. When looking at building or redesigning a…
“Hey Siri, how many Alexa devices are out there?” “Larry, have I not given you whatever you wanted?” Fortunately personal voice assistants do not harbor jealousy. If they did, we are doomed. That’s because they are being used wherever you look. And you may well end up using more than one type. Look at the…
Tens of thousands of dollars are allocated to advertising initiatives, yet you’d swear you’re asking for the Cleveland Browns to win the Super Bowl when requesting more budget for search engine optimization and content marketing efforts. Why is that? There’s a couple reasons that are most popular without diving too deep into this discussion. Organic…
Content development can be an overwhelming process and concept to grasp. When generating content for your website there are many search engine optimization (SEO) opportunities that can be addressed in the early stages of production. SEO should play a key role in writing for the web, helping to promote and position the content but is…