As an owner or employee at a small business, you have a lot on your plate. You’re probably wearing a lot of hats, juggling responsibilities, and feeling a bit overwhelmed from time to time. You also likely have a list a mile long of all the things you wish you had time for such as…
“Add To Cart,” “Proceed To Checkout,” “Submit Order.” The process of online shopping is quick and painless, which is the main reason why consumers tend to lean toward online shopping versus in-person. In order to keep up with this change, Facebook Shop and Instagram Shop are two big social media platforms that businesses are turning…
We’ve talked to so many brands, from our neighbors here in the Fox Cities to long-term clients from the coasts who know they need to be on social media but aren’t sure how to keep up with the channels in a truly meaningful way, or how to generate great results from their efforts. To get…
Facebook and Instagram make up the two most popular social media sites with over 3 million active monthly users combined, and since Facebook owns Instagram, businesses can use one advertising platform to reach people on both sites, making it a powerful tool. As a small or medium-sized local business, you’ve undoubtedly heard over and over…
It’s no secret that businesses need a strong online presence to increase brand awareness, attract new customers, and build a reputation. Although an integrated digital marketing strategy is necessary, social media efforts are a great first step to improving your business’s online presence. We put together these three simple tips to help you get started!…
With the wide variety of advertising platforms and methods available for you to market your business, Facebook (and Instagram, owned by Facebook) may not be at the top of your list. This may be because perhaps you feel the platform isn’t the right fit for your industry, your customers aren’t active there or maybe it’s…
Social Media Tips for Local Businesses during COVID-19 As we continue dealing with the impact of the Coronavirus pandemic and Wisconsin’s Safer at Home order here in Oshkosh, it’s more important than ever for local businesses to stay connected to customers, employees, and their brand supporters. One of the best ways to stay connected and…
Buyer personas are an integral piece of any successful marketing strategy, as they help companies identify the needs and interests of potential consumers. In last week’s Persona’s Impact Intro article, we talked about how over-complicated the marketing industry has made personas. While the strategy, data, and insight that goes into them certainly needs to be…
Whether it makes you laugh, cry, or scream — or all three — we all love a good story. From books and movies to personal experiences, all of us have stories that have touched us in some way. With that in mind, the difference between good content marketing and great content marketing is storytelling. Unfortunately,…
According to the 2017 Social Media Marketing Industry Report, 62% of marketers do not know how to value their social media efforts. Valuing your social media efforts can be daunting. What is the value of a ‘like’ on Facebook or a follower on Twitter? If you are an online retailer and your Facebook advertising efforts…