With frequent changes, constant updates, and conflicting information about best practices, it can be tough to keep up with social media. Just when you think you have one site down pat, a game-changing new feature or algorithm is rolled out, or your target audience moves on to a new platform. At E-Power, we totally get…
There are more than 2.8 billion people using social media websites and apps. Undoubtedly, your audience is using at least one of them, but do you know how your brand should be using social platforms like Facebook, Instagram, and Pinterest to reach your target audiences? It’s very likely that you have a marketing specialist, team,…
A great email database is an invaluable resource for companies of all shapes and sizes, and for years email marketing has played an integral role in online marketing. In recent years, thanks to advancements in online advertising, email marketing can now extend beyond the inboxes of the users on your email lists. Today, email targeting…
This past year has posed some major updates to the visual social platform, Instagram. Updates to content, algorithms, and a logo stirred the pot up with its growing base of users. As with any major overhauls, some are fully embraced and others are kicked to the curb. E-Power wants to share a snapshot of the…
Facebook advertising has come a long way in the last 5+ years and today it presents an outstanding advertising opportunity for businesses across many industries. We’ve seen a significant surge in brands advertising on Facebook, especially as the platform continues to shift toward a “pay-to-play” framework, making it difficult for brands to get their content…
Any avid social media user knows that Facebook is constantly changing its algorithms and updating its interface. Some changes are welcomed with open arms and others, not so much. As 2016 continues to move along, this social media mogul has rolled out numerous updates and E-Power wants to give you an overview of the major…
There are many different platforms available for advertising. It can be hard to determine which ones are going to work for your brand. Social Media Advertising is something that’s grown a great deal in the past couple of years and a lot of people are still not sure if it’ll work for them. Check out…
The hospitality and travel industries have based their businesses around visuals, positive referrals, and great customer service for years. The goal from these strategies is to win new business and keep that business coming back. Instagram has provided hospitality brands a platform to engage all three of these areas at an exponential rate. As millennials…
The Social Media landscape can be tough. As more and more brands are looking to outside agencies for help on these channels, it can be hard to know who to trust. Your Social presence is another outlet for your brand and needs to be carefully crafted. The agency you hire to take on your Social…
If you either work in marketing or are looking for an effective way to market your business online there is a good chance you’ve heard the term “Inbound Marketing”. But if you haven’t, or you’re not exactly sure what it is, I’m here to give you a quick introduction to Inbound Marketing, and what it…