It’s no secret that businesses need a strong online presence to increase brand awareness, attract new customers, and build a reputation. Although an integrated digital marketing strategy is necessary, social media efforts are a great first step to improving your business’s online presence. We put together these three simple tips to help you get started!
Be Active and Engage in Conversations on Social Media
Being active on social media is highly effective in increasing online visibility, reaching new customers, and establishing credibility. According to HubSpot, as of 2019, more than 3.2 billion people across the globe are active on social media – so your business needs to be active there, too! It’s important to do some research to find the right social channels for your business. Think about your buyer personas or your target audience and where they spend their time on social media. For example, Facebook is popular for B2C companies while LinkedIn is more popular for B2B companies.
Of course, simply creating a business social media page isn’t enough. You must maintain a consistent posting schedule to keep your page active and practice social listening to engage in the conversations online surrounding your business and the industry. Within each of your business’s social media channels, monitor for mentions of your page, shares from your posts, engagements with your posts, etc. You can also join groups that are relevant to your business or industry. Being social on social media is a great way to raise brand awareness for your business!
Maintain Your Google My Business Profile
Be sure that your Google My Business profile is updated with the correct business information including your website and contact information. You can also create posts through Google My Business to market your services or promote a business update. These posts will help your business stand out from similar service providers and improve your local search engine optimization. Google My Business posts also take up valuable real estate on the search results pages, which pushes your competition further down in the search engine results pages!
Monitor and Respond to Reviews
Reviews are a great way to increase your local online presence and establish trust with prospective customers! Customers can review your business in multiple places online but Google and Facebook are two of the most popular. We recommend monitoring your online reviews on a daily or weekly basis, depending on the volume, and responding to them whenever possible. It’s especially important to respond to negative reviews to try and remedy the situation. Showing that you are listening and willing to rectify negative customer experiences will stand out to prospective customers looking at your business reviews.
With social media, SEO, and content services, E/Power Marketing can help your business improve its online presence! Let’s chat!
