Promoting a Facebook post, or getting a search ad campaign online isn’t exactly rocket science, there are plenty of so-called “experts” out there doing it every day! Generating positive return-on-ad-spend (ROAS), qualified leads, and improved sales is a lot harder than it may look, though. You can blow through an advertising budget faster than Bernie Brewer can make it down the slide after a home run if you’re not careful. Building data-backed, goal-centric digital advertising strategies is one of our specialties.
You can’t (and shouldn’t) be advertising everything, everywhere. Finding your audiences on the right channels, with the right media, and at the right times is how we achieve industry-leading results for our clients. We use a variety of targeting strategies to reach the right target audiences and always take a results-focused, forward-thinking approach to digital advertising.
How We Help
The online advertising landscape is changing quickly, which means getting a positive return on investment is harder than ever. We keep our programs flexible to focus our efforts (and your budgets) on the advertising channels, targeting options, and campaigns that drive the best results.
- More Sales & Scaleable Results
- Increased Phone Calls
- Higher Quality Leads
- Positive Returns on Ad Spend
- Revenue Growth
- Improved Clickthrough Rates
- More In-Store Shoppers
- Qualified Traffic
- Increased Brand Awareness
- Competitive Rates & Low Minimums
- Improved Content Distribution & Reach
- Increased Customer Loyalty
- Google/Microsoft Search Ads
- Media Buying
- Social Media Advertising
- Video Ads
- Programmatic Advertising
- Connected TV (CTV/OTT)
- Audio Ads (Podcasts, Streaming Radio)
- Display Advertising
- Native Advertising
- Shopping Ads
- Email Advertising
- Influencer Marketing
“We’ll treat your advertising budget as if it were our own money, driving the results you deserve through creative, data-driven ad campaigns.”
-Ellie Gunville, Director of Digital Advertising, E/Power Marketing
Can You Keep Up?
Apple, Google, and Mozilla have either announced new policies or have past protections that block third-party cookie tracking across their browsers in an effort to increase both user privacy and transparency in data. Without the proper framework in place, this could affect advertisers’ ability to reach target audiences, attribute results, and monitor brand safety and viewability metrics. E/Power offers strong relationships with leading publishers and technology partners to ensure that our clients’ ads are successfully served to their intended audiences, as well as accurately attributed and monitored.
The future of user privacy and tracking are in flux, and advertisers should proactively prepare to navigate the changing landscape. The team at E/Power Marketing is always looking ahead, already focused on building customizable audiences using specialized advertising strategies and tactics for our clients. We are ready for ongoing industry changes in relation to privacy and data and will continue to effectively and strategically serve our clients.