It can be hard to report the right information to your boss. We get it, and we can help.
73% of executives don’t believe that marketers are focused enough on results to truly drive incremental customer demand. As a marketing agency, we get it. You’re under a lot of pressure to get everything done, and then prove that what you’re doing works. This guide will walk you through the six critical marketing metrics your boss actually wants to know, including:
- Customer Acquisition Cost (CAC)
- Ratio of Customer Lifetime Value to CAC
- Percentages of Marketing Originated Customers
- & more!