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The answer is – right from the start! If your website is for marketing, then marketing and web development should work hand-in-hand from the very beginning. Keep in mind the marketing messages carry the objectives of the website. Web design and programming are tools to deliver the messages. When looking at building or redesigning a…
When Taylor Swift does something, people take notice. The superstar announced her new album, “Reputation,” in August, creating quite a stir and even upstaging the much anticipated solar eclipse in the process. The announcement generated multiple trending topics on Twitter and millions of shares, likes, and comments across her social platforms. Whether you’re a fan…
The holidays may seem far away now, but before we know it we’ll be gift wrapping, baking, and preparing to see friends and family. Studies show that many shoppers begin thinking and preparing for the holiday season as early as September. So, what does this mean for retailers? It means that your brand should start…
We’re fresh off of the biggest shopping weekend of the year. Three quarters of Americans shopped during Black Friday weekend spending a record $5 billion in online sales – a 16.9% increase from 2016 according to Adobe Digital Insights. Many more people will shop on Cyber Monday too. Adobe Digital Insights predicts another $6 billion…
Choosing the right digital marketing agency can be a tricky task. Not only are there thousands of agencies across the country, but it seems they all claim to provide great customer support, have the greatest team of industry professionals, be completely transparent and the list goes on of generic benefits. With this in mind, how…
The holidays are just around the corner, along with Black Friday, one of the biggest shopping days of the year. Holiday shopping stats from CMO estimate that total holiday season sales for retail in 2014 are expected to reach $863 billion, up from $822 billion last year. More sales mean it’s time to bump up…