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According to the 2017 Social Media Marketing Industry Report, 62% of marketers do not know how to value their social media efforts. Valuing your social media efforts can be daunting. What is the value of a ‘like’ on Facebook or a follower on Twitter? If you are an online retailer and your Facebook advertising efforts…
We’ve talked to so many brands, from our neighbors here in the Fox Cities to long-term clients from the coasts who know they need to be on social media but aren’t sure how to keep up with the channels in a truly meaningful way, or how to generate great results from their efforts. To get…
It’s a big day for online advertisers and brands advertising on Google! Today, Google officially announced that expanded text ads will be rolled out to all advertisers. E-Power Marketing received beta access to expanded text ads for our client accounts several weeks ago, (thanks to our status as a Google Premier Partner Agency) and preliminary…
By now you probably already know that blogging is important to help create brand awareness, improve search results, and drive traffic to your website. You may have even already implemented a blog and started posting to your housewares brand’s website. That’s great! However, if you’re like many housewares business owners or marketers, keeping up a…
E/Power Marketing has helped tons of businesses throughout the Fox Cities (and beyond) grow their business through proven digital marketing solutions. Over the years, we’ve worked with internationally based businesses, brands with a global audience, and businesses with such specific territories, we really exercised our map-reading skills! Businesses with a focus on their community, who…
Running a successful online advertising program is more than targeting the right key phrases and writing compelling ad copy. Landing pages play a large role in the potential success of your online advertising performance. If you have a selection of targeted key phrases, well written ad copy, and have implemented the best practices for your…