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Search engines are highly sensitive to how you program re-directs of a URL or domain. You must program the re-directs in a search engine friendly way or face the loss of search visibility. This is especially important when you launch a new website with new URLs, have multiple domains pointing to the same website, or…
At E-Power Marketing, we’ve already discussed the basics about buyer personas and why they’re important for your marketing strategy. But now we wanted to dive in a little deeper. Maybe you’ve just started crafting personas, or you’re reviewing your existing profiles and wanted a bit of a refresher. Either way, we’re glad you’re here. Our…
We are thrilled to welcome Laurie Zacharias to E-Power Marketing as the newest member of our online advertising team. With Bachelor’s degrees in both Communication and Information Technology, Laurie brings a plethora of digital marketing experience to our agency. Thus far in her career, she’s worn many digital marketing hats, including fine-tuning Google Ads and…
We’re heading into the final month of 2017! Scary, right? Where does the time go? If your business is anything like E-Power Marketing, you’ve probably started planning, strategizing, and setting ambitious goals for 2018. As you look to meet your marketing goals in the New Year, it’s important to take a look at the latest…
Are you prepared to WIN? Across industries marketing on the web has become brutal. To survive as a business, you need to engage the battle. And you need to win or die. How are you going to survive and even thrive? What should you worry about? What should you ignore? Keep your home base STRONG…
What if I told you that search engine optimization isn’t as complex as it may seem? That there is a simple formula to follow that guarantees success? You’d say, “Andrea, you’re absolutely crazy”! Ok, so yes, you’re right, I’d have to be crazy to make a statement like that. There is no “simple formula” that…