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Holy cow where did this year go!? I can’t believe that it is already October! You know what that means – the holiday season is right around the corner! Did you know that 40% of all holiday shopping is done online? Since online shopping makes purchases so convenient for most shoppers in today’s day and…
Consumers are spending more and more time online researching their options before most purchases. As the holiday season approaches, shoppers will be searching online to create a well-thought-out gift-buying plan, with only 1 in 5 purchases being impulse buys and over half of gift purchases being planned in advance. It may be summer now, but…
You and your employees know your company inside and out. You know better than anyone the special things that really make your company succeed. That drive is often referred to as your corporate culture. Normally, corporate cultures aren’t formally taught or regularly discussed. But when you take a step back and really look at the…
If you haven’t jumped on board with local search marketing yet, you should. With more and more searches having “near me” included in them and the use of the location feature on mobile devices affecting search, improving your local search visibility is extremely important. Here are a few tips to jump start your business’s local…
We’re fresh off of the biggest shopping weekend of the year. Three quarters of Americans shopped during Black Friday weekend spending a record $5 billion in online sales – a 16.9% increase from 2016 according to Adobe Digital Insights. Many more people will shop on Cyber Monday too. Adobe Digital Insights predicts another $6 billion…
Vacation rental sites, like Airbnb and VRBO, have taken off in popularity over the past few years. As a hotelier, finding viable solutions to combat this threat can be difficult. Thankfully, vacation rental entities only make up for 13% of the available lodging in the United States, with 87% of the travel and hospitality real…