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This morning my alarm went off, and after a few snoozes I got up, and technically to no one I asked, “Ok Google. What does my day look like today?” As I got ready for the day I listened to my Google Assistant tell me about the weather, the time of my first client call…
The Online Marketing industry is constantly changing. Whether it’s an algorithm shift, a new Online Advertising offering, new buzz words, the list goes on. With constant change, confusion is always nearby. In the realm of SEO, Content Marketing (or Inbound) is creating confusion not only within the industry itself but also with clients. Why? Unfortunately…
Running a successful online advertising program is more than targeting the right key phrases and writing compelling ad copy. Landing pages play a large role in the potential success of your online advertising performance. If you have a selection of targeted key phrases, well written ad copy, and have implemented the best practices for your…
As companies reopen and adapt to our new sense of normal during the ongoing COVID-19 pandemic with varying restrictions, there are quite a few digital advertising tips to keep in mind. We love helping businesses better understand the opportunities digital marketing presents, especially in today’s challenging climate. Seize The Opportunity When the lockdowns started,…
The population of smart phones, PDAs, and similar technology is booming. The popularity of these technologies is causing an increase in the number of users accessing the Web using their mobile devices. This is creating both new challenges and new opportunities for website owners. When it comes to measurement of these users, basic analytics will…
When it comes to marketing these days, it’s all about making an emotional connection with your audience. To do that, you need to develop trust, tell meaningful stories, and showcase the human side of your brand. People like to engage with other people, not brands. Brands that see success moving forward are going to be…