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With Online Marketing, one thing is certain; things are always changing! From search engine algorithm adjustments and new AdWords features, to Social Media updates and shifts in Local Marketing, there’s never a dull day for the E-Power team. To help readers keep up with developments in Online Marketing, we’re introducing the E-Power Online Marketing Roundup…
Never underestimate the power of content with the search engines. As many SEO gurus say “Content is King”. They aren’t kidding. Not only do search engines reward your website when new valuable content is added to your site, the opportunity to use this content for link building has become just as important. With the rise…
Search engines read text, and not a whole lot more. Search engines cannot see and interpret your images. They do not give bonus points to sites that look cool because of Flash technology. Search engines read text. Too often, Web sites are built based on design, rather than content. The content you put on your…
The newest Google AdWords ad formats discussed in last week’s blog post provide the resources and tools that advertisers need in order to address consumers during “micro-moments”, where they expect the right information, right away. This has drastically changed the advertising playing field, making it more complex than ever. As Google AdWords continues to expand…
It’s been a long time coming, but we’ve finally wrapped up the Remarketing Blog Series here on the E-Power Blog! Let’s go over what we covered and what we can learn from all of this information. First up, we talked about remarketing tools for search in Google Adwords and Bing Ads. Here are some highlights:…
More often than you’d expect, we see Websites using the same meta-description for all pages on their Website. When meta-descriptions are utilized in Google and search engine result listings, they allow you to entice searchers to click through to your Website. Those 15 – 25 words can persuade Web users to visit your site instead…