Buyer personas are an integral piece of any successful marketing strategy, as they help companies identify the needs and interests of potential consumers. In last week’s Persona’s Impact Intro article, we talked about how over-complicated the marketing industry has made personas. While the strategy, data, and insight that goes into them certainly needs to be…
Adrian Bredeson – Director, Content Marketing
Adrian joined the E-Power Marketing team in 2008 and has been supporting our clients and our agency with insight gleaned from her astute observations of people. Primarily focused on the organic success of client programs through content marketing, SEO, and social media, Adrian also heads up the agency’s inbound marketing initiatives. With a background in psychology and PR, her passion for telling a brand’s story by understanding and engaging with their target audiences has been put to good use at E-Power!
Adrian works hard to get to know her clients’ businesses and target audiences, so that she can meet and exceed their goals. She loves the diversity of clients and programs at E-Power and the team atmosphere that allows us to collaborate for even better results. Constantly learning and looking to improve, Adrian has wholeheartedly embraced the inbound marketing fundamentals and incorporating those theories into more integrated campaigns showcasing all of E-Power’s talents.
Adrian recently relocated to the Madison area and is working remotely. Though she misses the office atmosphere and seeing her lovely coworkers’ faces every day, she is loving this new adventure! Mom to an energetic two year old and new baby, her after hours are full of dinosaur books, Itsy Bitsy Spider sing alongs and carefully avoiding stepping on the wayward building block and toy car… Adrian loves to cook, read and catch up on all the latest reality TV her DVR can record!