Buyer personas are an integral piece of any successful marketing strategy, as they help companies identify the needs and interests of potential consumers. In last week’s Persona’s Impact Intro article, we talked about how over-complicated the marketing industry has made personas. While the strategy, data, and insight that goes into them certainly needs to be…
Andrea “Andi” Thiel – Digital Advertising Specialist
Andi knows how to make online ad programs work really well. Effective digital advertising requires someone who is astute about analyzing data, as well as being creative for insight into attracting people to respond to the ads. Andrea Thiel excels at that. Her creative spirit combined with a head for data and analytics is a natural for digital advertising.
Andi originally pursued theater in school, but quickly found that she also had a passion for marketing. After earning her degree in theater performance, she switched gears and earned her marketing degree from Rasmussen College. Since then, she has found her niche with online advertising.
Andi joins our team from a marketing agency where she earned her Google Ads certification and built up her skills with Facebook ads, Microsoft Advertising, and Google Analytics. She said she loves how advertising allows her to tap into her analytical and business skills, while giving her the freedom to express her creative side.
Outside of work, you’ll find Andi spending time with her growing family, horseback riding, and ballroom dancing. She and her husband, Dan, have two youngsters — Alaina and Evan. She has a horse named Gilbert and three adorable cats. She already implemented “Cat Gif Fridays” on our office Slack channel.
Andi is a huge Harry Potter fan. She’s a proud Hufflepuff, thank you very much! We’re excited with the magical qualities and skills she brings to our team.