We’ve already talked a lot about what buyer personas are and why they’re important for your brand. There’s no doubt that well-researched audience profiles can make all aspects of your marketing more effective and help align messaging across channels and departments. Awesome, right? Now comes the real challenge: creating effective personas! How exactly do you…
Emily Miels – Content Specialist
Emily joined the E-Power team in 2017, bringing her experience in journalism, incredible copywriting skills and unparalleled knowledge of all things Broadway. She jumped right in, getting to know our clients, mastering the ins and outs of inbound marketing and dazzling us with her talented writing!
Emily focuses on crafting the stories that really speak to our clients’ target audiences, to attract, engage and convert them. From website copy to blog posts, social updates to landing pages, Emily does it all (and she does it really, really well)!
From start to finish, Emily is our go-to content specialist. She starts with content gap audits and strategic topic development to lay the groundwork before writing a piece. Once approved, she’ll publish and promote the heck out of her work so that it delivers lasting results for our clients! That may be enough for most writers, but Emily goes above and beyond. She monitors results, optimizing current pieces and revising her strategy to make the most of her successes and capitalize on every opportunity she uncovers.
After hours, Emily immerses herself in the theatre community doing everything from volunteering at the Appleton Performing Arts Center, attending performances, and even acting as assistant director for several productions. Emily loves an energetic concert and regularly attends local festivals and shows! Having gone to high school and college here in Oshkosh, Emily is happy to be back in the area!