A good search engine optimization strategy is crucial to the success of your overall marketing. SEO helps improve the quality and usability of your website and how search engines respond to it, leading to higher search engine rankings, more traffic, a better user experience, and increased trust from visitors. The execution of your SEO strategy…
Laurie Zacharias – Digital Advertising Specialist
Laurie finds high satisfaction with the left brain-right brain interplay that benefits optimization of digital ad programs. Her left brain gives her command to analyze the data for optimal performance, while the creativity of advertising keeps her right brain stimulated.
“Advertising is what gets products and services in front of potential consumers,” she said. “I find it fascinating how different marketing channels are more effective for certain products and services than others. I enjoy the ‘Ah ha!’ feeling you get when finding that winning combination that drives results.”
With Bachelor’s degrees in both Communication and Information Technology, Laurie brings a plethora of digital marketing experience to our agency. Her experience spans digital marketing disciplines — fine-tuning pay-per-click programs, designing websites, search engine optimization, conducting online business reputation monitoring, and copywriting. On top of all that, she is certified in Google Ads, Google Analytics, and Hootsuite!
When she’s not doing her digital marketing magic, Laurie is working on getting herself and others in shape. She’s a certified fitness trainer and an avid runner with 16 marathons, one ultramarathon, and numerous smaller races under her belt. That passion for health and fitness has also translated to a passion for nutrition. She hopes to write a cookbook filled with healthy, but tasty, dessert recipes someday. We’re more than ready to be her taste testers!
When she does take time to kick back and relax, you’ll find her enjoying a gin and tonic and a spy movie with her boyfriend, Roger; and two canine fur babies, Bobo and Blue Boy.