Internet use is nearly ubiquitous in America. Only 10% of Americans do not use the internet. 77% of Americans own a smartphone. To put it simply, online is where you are going to find your buyers. Or, rather, where your buyers will find you. How have you adjusted your marketing and sales programs? How are you…
Laurie Zacharias – Digital Advertising Specialist
Laurie finds high satisfaction with the left brain-right brain interplay that benefits optimization of digital ad programs. Her left brain gives her command to analyze the data for optimal performance, while the creativity of advertising keeps her right brain stimulated.
“Advertising is what gets products and services in front of potential consumers,” she said. “I find it fascinating how different marketing channels are more effective for certain products and services than others. I enjoy the ‘Ah ha!’ feeling you get when finding that winning combination that drives results.”
With Bachelor’s degrees in both Communication and Information Technology, Laurie brings a plethora of digital marketing experience to our agency. Her experience spans digital marketing disciplines — fine-tuning pay-per-click programs, designing websites, search engine optimization, conducting online business reputation monitoring, and copywriting. On top of all that, she is certified in Google Ads, Google Analytics, Microsoft Advertising, and Hootsuite!
When she’s not doing her digital marketing magic, Laurie is working on getting herself and others in shape. She’s a certified fitness trainer and an avid runner with 16 marathons, one ultramarathon, and numerous smaller races under her belt. That passion for health and fitness has also translated to a passion for nutrition. She hopes to write a cookbook filled with healthy, but tasty, dessert recipes someday. We’re more than ready to be her taste testers!
When she does take time to kick back and relax, you’ll find her enjoying a gin and tonic and a spy movie with her boyfriend, Roger; and two canine fur babies, Bobo and Blue Boy.