Crystarra joined the E/Power Marketing team in 2021 as an Inbound Marketing Specialist, with a great mix of professional and educational experience behind her and a bright future with our agency ahead of her! She’s been a huge asset since day one, bringing a passion for digital marketing and a wide range of creative talents to our team. On the Inbound Marketing team, Crystarra focuses on telling our clients’ stories in the most impactful ways through SEO, content marketing, social media, and email marketing.
Outside of work, Crystarra is an explorer, she loves to hike and get outside as much as she can! She also loves to read, stare at her cats, and scroll through Tik Tok. Crystarra brings a positive, passionate force to the E/Power team and we’re thrilled to have her on board!
Local SEO tips for small businesses Ranking high on Google for certain keywords can be difficult but if you have a target audience in a specific geographic location, narrowing your search visibility down so the people you want to reach are finding you online may seem impossible, especially if you are not sure what to…
When a company or brand is ready to reach out to a digital marketing agency for help, the conversation almost exclusively starts in one of three ways. I have been doing (insert digital marketing tactic like social media marketing, pay per click, etc) and it’s not having the desired impact. I have been told I…
Today marks one year. It’s surreal, isn’t it? One year since we’ve all been together at the office in Oshkosh… One year since we’ve gone out for a team lunch or happy hour at Manilla, Gardina’s, Becket’s, Mahoney’s, or any of our other favorite spots… One year since we’ve regularly met with clients in person……
We refer to any business that meets with customers face-to-face as a “local business”. If you have a store-front or a service area, you have a local audience, which makes you a local business. You may be a one-person team running things all on your own, or a national chain. Your direct interaction with customers…
Google is always working on improvements to their algorithm through big (and small) updates over the years. These algorithm updates are meant to ensure that searchers are being shown the most relevant, high-quality, and user-friendly pieces of content on the web. These updates are one of the many reasons that search engine optimization is never…
February flew by! It was a cold and snowy month, but we worked hard for our clients and had some great adventures of our own! Check out some of our big wins and what was going on at the agency this month!