74% Improvement
in ecommerce conversion rates.
294% Increase
in transactions!
108% Increase
in new visitors to the website!
results from Q2 to Q4 2020
HOW IT STARTED…
After a referral from a happy E/Power client, the team at DiamondCore Tools reached out in early 2020 to see how we could help them! They had a strong digital foundation, with e-commerce results, great social channels, and a creative in-house team, but they were looking for help with a long-term marketing strategy to take things to the next level!
OUR APPROACH
Over the summer, E/Power got to work for DiamondCore Tools! We kicked things off with a Brand Consistency Plan to help establish buyer personas, brand tone and voice guidelines, and more. We also got benchmarks and the right tools in place, so that we could be sure we were using accurate data for reports and strategy moving forward. From there, we could move forward with SEO, product optimization, and some new ad channels.
Every month, we look at the results we’ve generated to recommend the next month’s strategy! We launched a blog on their website for a more aggressive content marketing strategy and incorporated UX recommendations into our work to improve both user experience and overall online results! We’ve also incorporated email marketing support and social media consulting in addition to the ongoing SEO and digital advertising services!
178% Increase
in visitors to the website!
245% Increase
in pageviews on the site!
261% Increase
in sessions from social media!
295% More
returning vistors to the site!
year-over-year results
THE RESULT
We ended 2020 on an incredibly high note for DiamondCore Tools! We broke both sales and traffic records in November, and delivered high ROIs across the program for the year! Site users, sessions, and pageviews were all up year-over-year and focused on growing revenue and average order value month-over-month!
We worked together in December to analyze and understand 2020 results so that we could plan effectively and efficiently for 2021! We’re so excited to continue this partnership and continue to help the DiamondCore Tools team break records and find ongoing successes online!
I chose E/Power Marketing to help scale our business first and foremost because they are highly referenced in the digital marketing industry. E/Power also worked with me diligently, without being pushy, throughout the sales process to design the right digital marketing program for us.
– Matt Benedict, COO, DiamondCore Tools