564% Increase
in SEO traffic to new site!
41% Increase
in returning visitors!
33% Increase
in visibility for member brand profiles!
50% Increase
in traffic from Instagram!
year-over-year results
HOW IT STARTED…
E/Power Marketing has been the International Housewares Association’s digital marketing agency since 2000! As a non-profit, full-service trade association that runs the world’s leading home and housewares tradeshow, IHA was looking for an agency to help guide their online presence early on. Their goals are to support and educate their members while recruiting the best housewares brands, buyers, and press to the trade-only show held annually in Chicago, IL.
OUR APPROACH
Through the years, E/Power Marketing has been a solid marketing partner for IHA, running an aggressive program backed by SEO, digital advertising, social media marketing, marketing automation support, and more. In 2020, the International Housewares Association announced the rebranding of The International Home + Housewares Show to The Inspired Home Show, and E/Power Marketing was so excited to be part of the initiative! With a new website, new social channels, and more resources than ever before, the launch of the new brand was a success online! The 2020 Show was canceled due to the global COVID-19 pandemic, but with E/Power’s support, IHA launched digital galleries for their exhibiting members along with invaluable online education and resources to guide the housewares industry through the unprecedented times. Over the past 20+ years, we’ve established a true partnership with IHA, working closely with the in-house marketing department, trade show operations, buyer relations department, and their press team!
21% Growth
in LinkedIn Followers!
15% Increase
in Instagram Followers!
76% Increase
in site traffic from Twitter!
year-over-year results
THE RESULT
E/Power Marketing has been a steadfast partner for IHA through the years, delivering the support, innovation, and guidance needed to find online success! Though 2020 was a tough year for the events industry, we’ve developed a solid digital foundation for both IHA and The Inspired Home Show, and continue to look for new ways to raise the bar higher across all of the channels we support!