Our Portfolio
We’re a group of passionate digital marketers who love helping people. Our mission? To empower businesses and marketing teams to thrive in the ever-shifting landscapes of the digital world.
Take a look at some success stories where our adaptable digital marketing strategies have been the driving force for both B2B and B2C businesses in the housewares, hospitality, laundry, pet, and packaging industries in the Fox Cities and beyond.
How Has Our Work Impacted Our Clients?
Canon Solutions America
generated from Google Ads in one year
in cost per lead from Google Ads campaigns year-over-year
in conversion rate from Google Ads year-over-year
in clickthrough rates from
Google Search & Display
Canon Solutions America offers solutions for production printing systems, large format printers, office products, software, and supplies. When Canon came to E-Power more than a decade ago, they were looking for digital marketing assistance to grow their Production Printing division’s online lead generation.
E-Power developed a comprehensive full-funnel advertising program and a complimentary Search Engine Optimization program to deliver online quotes and increased media consumption to drive prospects further through the sales cycle. Campaign efforts were focused on putting the right message in front of the right customers at the right time. Our initial efforts focused on Geofencing several industry-specific and competitor tradeshows. This allowed us to pinpoint the audience and deploy a video and display campaign focused on prospects that were already in the market. Focusing further down the funnel, our marketing and advertising efforts shifted to paid search and search engine optimization. Focusing further down the buyer journey, we introduced a remarketing program always designed to keep the latest product and thought leadership pieces in front of key decision-makers.
Rounding things out, we built a robust real-time dashboard designed to inform key decision-makers and the Canon marketing team to understand program results and opportunities.
“Canon Solutions America has been working with E-Power for almost a decade now to optimize our websites and implement our Search Engine Marketing (SEM) programs. E-Power has been instrumental in educating our team on how to take advantage of SEM to drive traffic and increase engagement with our website. We like E-Power because they bring suggestions on how to improve our SEM program. We’ve seen a large increase in traffic to our site both from Paid and Organic Search. We’ve seen great success with our Remarketing programs. We are happy to have E-Power as our partner.”
Nicole Schappert Tully
Chief of Staff and Marketing Manager
Oshkosh Waterfront Hotel
in LinkedIn page views in just two months
in new Facebook page likes
in organic social reach
in page post engagements
E-Power took over the marketing for a local Oshkosh hotel that had previously invested years of its hard-earned marketing budget with countless marketing agencies, never quite satisfied with the strategy or results.
While the overarching marketing strategy runs way deeper, the team’s first order of business was to boost social media performance.
After some brand alignment exercises, personas, and buyer journey mapping, the team built out a strategy that not only complimented the buyer’s journey and spoke to the specific target audiences but also helped truly fold social media into an overarching marketing strategy.
“I’ve sat in countless marketing meetings with various vendors over the last ten years, and I have to say that we accomplished more in our first meeting with E-Power than in all previous meetings combined.”
David Helgeson
General Manager,
Oshkosh Waterfront Hotel
DiamondCore Tools
in ecommerce conversion rates
in transactions
in page post engagements
DiamondCore Tools had a strong digital marketing foundation with solid ecommerce results, great social channels, and a creative in-house team. But they needed help with a long-term marketing strategy to take things to the next level.
E-Power stepped in to develop a brand consistency plan and establish buyer personas, brand tone and voice guidelines, and more. We also got benchmarks and the right tools in place so that we could be sure we were using accurate data for reports and strategy moving forward.
We empowered DiamondCore Tools through our digital marketing expertise, which led to breaking both sales and traffic records across the program for the year.
“I chose E-Power Marketing to help scale our business first and foremost because they are highly referenced in the digital marketing industry. E-Power also worked with me diligently, without being pushy, throughout the sales process to design the right digital marketing program for us.”
Matt Benedict
Chief Operations Officer,
DiamondCore Tools
Same Day Windshield
two years in a row!
in cost per clicks
If you can get more customers at a lower customer acquisition you can scale up efforts!
Same Day Windshield, an automotive glass repair business operating in Florida, came to E-Power Marketing in 2021 asking for help lowering their customer acquisition costs. They also wanted to acquire more insurance-based jobs rather than cash-based jobs as insurance-based jobs are three times more profitable.
After analyzing the market and previous results, we found a major gap in the current tracking and attribution setup. To close this gap, we designed a system that aligned marketing, sales, and operations so that we could drive demand with marketing and get sales feedback on the types of business driven by those efforts while also understanding operational capacities and efficiencies. With all departments aligned on a common goal, we were able to communicate results in almost real-time using a transparent dashboard showcasing customer acquisition costs. This real-time data allows for marketing, sales, and operational efficiencies and created a clearer path to scaling revenue and even allowed us to deploy a competitor conquesting campaign that allowed our client to start stealing market share.
With this understanding in place, E-Power focused on integrating this data and providing an end-to-end digital advertising management solution that continues to scale revenue YOY.
“We came to E-Power Marketing last year to find a marketing agency that could be trusted to deliver real results. We had experienced declining results from our advertising efforts and needed help to drive profitability and growth as well as properly attributing revenue. I am really impressed with the E-Power Marketing team. They are always available to address opportunities or make adjustments and are the strategic advertising partner we were looking for. Since partnering with E-Power Marketing, we have deployed technology to close the attribution gap between marketing and sales, lowered customer acquisition costs, driven more of the business we want, and scaled advertising efforts, all leading to revenue growth of 30% or more in the first year of working together.”
Casey Lang
Chief Operations Officer
