If you’re reading this, you probably already know that buyer personas are important for your brand. Good buyer personas — also called marketing personas, customer personas, or audience profiles — help make your marketing efforts more focused, cohesive, and effective. At E-Power Marketing, we’ve looked at a variety of personas and put together our fair…
It’s imperative in today’s online age that your brand’s website is fully search optimized so your business is found when and where your potential customers are searching. Without a solid SEO foundation, none of your marketing initiatives will live up to their full potential.
Search Engine Optimization has evolved, from being a tactical game to having a more sophisticated focus on how the user interacts with your website. 81% of consumers use search engines to research their purchase decisions. When they are searching online for the information, products and services they need, are they able to find your brand?
What can our SEO services do for you?
E-Power Marketing® has a team of highly qualified and experienced SEO specialists that will generate the long term results your brand deserves. Search Engine Optimization is a multi-faceted practice that encompasses a wide-variety of technical skills and knowledge, carefully applied to your website so that it appeals to both searchers and search engines.
Not only will SEO increase your qualified website traffic, it also increases loyalty among existing customers. 95% of marketers use search engine marketing for inducing loyalty among their existing customers. When it costs five times more to obtain a new customer versus retain an existing one, you want your target audience to be able to find you, and keep finding you online.
Our SEO programs focus on generating results that impact our clients’ bottom line.
- Search Visibility
- Increased Traffic
- Customer Retention & Loyalty
- Brand Awareness
- Cost Effectiveness
- Enhanced Site Usability
- Integrated Marketing Success
- Trust & Credibility
- Measurable ROI
Our approach to SEO…
As online marketing has grown more complex, so too has E-Power’s approach to SEO. What used to be a mix of keyword usage and link placement has become a complicated, ever changing practice area. From the technical details of how your domain is registered, to your site’s hierarchy and mobile friendliness, to how well optimized and linked your content is, SEO is as challenging, and as important as ever. Our core SEO services include:
- Audits & Competitive Analyses
- Website Migration
- Technical Consulting
- On-site SEO Updates
- Design & UX Consulting
- Conversion Rate Optimization
- Local Search Marketing
- Video & Image Optimization
- Analytics Setup & Reporting
Let E-Power handle your SEO so you can handle the rest of your business.
Fully optimizing your online presence is important to increasing your business’s search visibility and is the key to getting your content found in the awareness stage of the buyer’s journey. An optimized website drives qualified traffic and showcases the integrity of your site, while supporting and enhancing all of your other online marketing initiatives.
Allocating marketing budget into a quality SEO strategy is a sound investment that translates into powerful business results. E-Power carefully crafts each component of a client’s SEO program to increase search visibility so your brand is beating out its competition with prominence every time.