If you’re reading this, you probably already know that buyer personas are important for your brand. Good buyer personas — also called marketing personas, customer personas, or audience profiles — help make your marketing efforts more focused, cohesive, and effective. At E-Power Marketing, we’ve looked at a variety of personas and put together our fair…
There’s no denying that social media has made a lasting impact not only in business, but throughout our world. The right social strategy can attract and engage your target audience, turning social fans into customers and customers into brand loyalists.
It’s not enough to simply have a Facebook page or publish a tweet once a month. 91% of retail brands use two or more social media channels and marketing spend on social media is expected to rise 126% in the next five years. There are sophisticated strategies and large budgets going into a branded social media, and for good reason. Social media offers your brand the opportunities to connect with your target audience, share your story and for the relationships that develop into results for your business.
What can our social media services do for you?
Our social media programs draw from our expertise in all areas of marketing.
From advertising and content marketing to SEO and beyond, we all get in on the social media action for our clients! Your brand will benefit from our multi-faceted approach to social, and our constant need to deliver clear, measurable results.
Our social media programs generate results because we focus on developing:
- Brand awareness & recognition
- Increased website traffic
- Audience relationships
- Brand communities
- Positive brand sentiment
- Customer retention & loyalty
- Trust & credibility
The world of social media can seem simple, but to generate real results, is a complex and strategic undertaking. Brands across industries are committing more of their marketing budgets to social media and outsourcing to a qualified, professional, experienced team of experts. Your team knows your brand, and we know how to help your brand cut through the noise to really succeed on social media. Enhance your marketing team with our social media skills and expertise to take your brand to the next level. Many of our social media programs include:
- Channel and profile creation
- Strategy development
- Optimization recommendations
- Social advertising
- Content creation
- Channel monitoring
- Fan engagement
- Community building
- Competitive analysis
- Reputation management
- Follower and fan growth initiatives
- Analytics and reporting
Why we’re the right team for you…
We go beyond the basics of content creation and scheduling to take a deeper look at how your target audience is using social media, and what the best approaches for each channel should be. Our strategies incorporate your website and offline marketing work, as well as your overall business goals and resources. We love all things social media, and incorporate work on the following channels into our programs:
- + More!
We don’t believe every brand should be on every channel, nor do we think that there is a one size fits all solution to social media marketing. With a better understanding of your brand’s story and target audience, we can customize the right program to share your story and generate real results on social.