As the year winds down, it’s the perfect time to look at your marketing performance in 2025. Creating a comprehensive end-of-year marketing report helps you understand what worked, what didn’t, and where you have room to grow. It’s not just about analyzing data; it’s about setting your business or marketing team up for a focused…
It happened. You blinked and it’s Q4 already. That means Black Friday and Cyber Monday (BFCM) are right around the corner. This year, retail sales between Black Friday and Cyber Monday are forecasted to top $75 billion, which accounts for roughly 8% of all holiday shopping. In short, it’s a big deal. Is your business…
Born between 1997 and 2012, Gen Z is set to make up more of the workforce than Baby Boomers this year. With the oldest members of this generation reaching their mid- to late-20s, Gen Z is quickly shaking things up with their growing buying power. According to financial experts, Zoomers will soon become “the wealthiest…
At E-Power, we’ve been implementing direct mail retargeting strategies for our customers for years now. As a digital-focused marketing agency, we often get asked, “Is direct mail effective?” The answer? Absolutely. We’ve found direct mail retargeting to be a great strategy for many of the businesses we partner with. If you’re not familiar, direct mail…
Like the rest of the world, our team has been tuning into the Paris Olympics and watching the best of the best compete. Watching record-holders like Simone Biles has made me think about the flexibility that being an athlete competing at that level requires—both on and off the competition stage. Olympic athletes need flexibility to…