Answers to some of the most common marketing questions we’re getting from our customers and prospects.
Whether you’re a local business serving the Fox Cities or a large company with an international audience, SEO is incredibly important to stay competitive. In this article, we’ll tell you why search engine optimization (SEO) is important, as well as go into the details about hiring an agency versus hiring someone in-house to take care…
A 500-word blog post, on average, takes 1-2 hours to write, according to Hubspot. That time estimate doesn’t necessarily reflect longer pieces, research, time for editing, and time to actually post the blog. Needless to say, blogging is an investment. The last thing a small business — or really any business for that matter —…
E/Power Marketing has helped tons of businesses throughout the Fox Cities (and beyond) grow their business through proven digital marketing solutions. Over the years, we’ve worked with internationally based businesses, brands with a global audience, and businesses with such specific territories, we really exercised our map-reading skills! Businesses with a focus on their community, who…
With the wide variety of advertising platforms and methods available for you to market your business, Facebook (and Instagram, owned by Facebook) may not be at the top of your list. This may be because perhaps you feel the platform isn’t the right fit for your industry, your customers aren’t active there or maybe it’s…
All too often, we hear that clients who have worked with other digital marketing agencies either don’t get digital marketing reports or, if they do, there is so much industry-specific jargon that they don’t really get value out of the reports. As a result, any reports they get are ignored or tossed to the side.…
We recently shared some of the benefits of starting a blog for your business. Now, we’re diving into the nitty-gritty about what it takes to actually start a blog and how to make sure it’s successful. If you’re ready to up your content game and start an awesome blog for your business, we’ve got your…
Blogging as part of your ongoing content and overall digital marketing strategy can be a fun and powerful way to promote your business online. Many small business owners we’ve talked to are on the fence about whether it’s really worth the effort and don’t quite understand why blogging is an important piece of the marketing…
Effective SEO Needs Buyer Personas As my colleagues have been chatting about buyer personas and how they are the key to one’s marketing, from an SEO perspective it is crucial to know the “who’s” and “what’s” of your ideal buyers. From an SEO perspective, we love buyer personas because they allow us to optimize your…
The impact of a well-researched and fully developed buyer persona cannot be overstated. Making sure that every department — from product development to sales to marketing to customer service — knows the buyer inside and out is crucial to a company’s long-term success. When considering the significant investment that can come with digital advertising, it…
Demographic marketing, user segmentation, marketing cohorts, tribe marketing, singular or mass personalization, psychographic targeting, marketing personas. As digital marketing has progressed, the terminology may have changed, or a new buzzword might be pushed by the latest self-proclaimed marketing guru who has just figured it out, but for those in the know, all of this jargon…