Answers to some of the most common marketing questions we’re getting from our customers and prospects.

How SEO Works for Local Businesses

E/Power Marketing has helped tons of businesses throughout the Fox Cities (and beyond) grow their business through proven digital marketing solutions. Over the years, we’ve worked with internationally based businesses, brands with a global audience, and businesses with such specific territories, we really exercised our map-reading skills!  Businesses with a focus on their community, who…

The Basics of Digital Metrics

All too often, we hear that clients who have worked with other digital marketing agencies either don’t get digital marketing reports or, if they do, there is so much industry-specific jargon that they don’t really get value out of the reports. As a result, any reports they get are ignored or tossed to the side.…

A Persona’s Impact: On Your SEO

Effective SEO Needs Buyer Personas As my colleagues have been chatting about buyer personas and how they are the key to one’s marketing, from an SEO perspective it is crucial to know the “who’s” and “what’s” of your ideal buyers. From an SEO perspective, we love buyer personas because they allow us to optimize your…