Content Marketing Support
Armed with plenty of coffee, the right optimization tools, and a creative eye, our experienced content team takes a high-level, strategic approach to content marketing.
From buyer journey mapping and brand guidelines to keyword research and competitor analysis, we’ll hone in on where your business can stand out online. Then, we’ll write, edit, and optimize content to connect with your customers and meet your business goals.
Whether you’re focused on B2B or B2C, learn more about how our strategic approach to ongoing content can help take your business to the next level.
Our content marketing services helped a pool liner company boost sales. On average, our blogs helped generate $72,000+ per month during the busy summer season.
Our targeted blog content prompted more than 650 service calls for a local plumbing company in 2023 and generated almost 75,000 website views.
Our content strategy generated more than 77,000 pageviews for a pottery tool manufacturer in 2023. About 38,000 of those pageviews were from new users!
Why Is Content an Important Piece of Your Overall Marketing Efforts?
Content marketing plays a crucial role in driving people to your website and building relationships with your target audience. A strong content marketing strategy serves as the cornerstone of most of your marketing efforts.
Search engines value fresh and relevant content, so regular blog posts and content optimization helps improve your search engine rankings over time and makes it easier for potential customers to find you online.
And by consistently producing high-quality content, you position yourself as an expert in your industry. This helps build trust and loyalty as you answer questions and strategically guide potential customers through the buyer’s journey.
Our Content Marketing Services
Content Marketing Strategy
Content marketing is a strategic approach used to attract, engage, convert, and retain your customers through articles, videos, podcasts, and other forms of content. With your goals, audiences, and industry trends in mind, our team uses collaborative ideation, research, and careful planning to develop a content marketing plan that establishes expertise, enhances brand recognition, and ensures your brand is top of mind when your customers are ready to make a purchase.
Competitor Content Analysis
With a competitor content audit, we’ll dive into your competitors’ content strategy, including posting frequency, topics, keywords, and more. We’ll use these insights to create a content strategy that helps your business stand out.
Content Mapping
As you develop a new website or improve your existing one, we’ll develop a content map that outlines a page-by-page content strategy — including keywords, sections, page length recommendations, and more.
Search Trends & Ideation Consulting
Need help finding the right topics for your blog or newsletter? Our team dives into search trends, keyword research, and more to find topics that are trendy and timely and provide opportunities to engage with your audience.
Editorial Calendars
We can help you develop a publishing calendar that ensures a manageable, consistent flow of content. We’ll highlight the purpose of each piece, as well as keywords, posting dates, and other recommendations that can help guide your in-house team, agency partners, or freelancers.
Content Creation
We’ll write on-brand and optimized blog posts that are tailored to your target audience to help drive traffic, engagement, and sales or leads. We also craft compelling website copy for individual pages or a complete website redesign to convey a clear value proposition and communicates your brand’s story.
White Papers & E-Books
In-depth analysis, research findings, and technical solutions can be challenging for customers to digest. We can help you take all that data and turn it into a visually engaging, long-form document that people actually want to download and read.
Videos
Whether you are developing product overview videos to help move people along the path to purchase, or you’re aiming to develop overall brand awareness, our team can help you craft targeted and on-brand videos.
Case Studies
Show off what your team can do! We’ll help you build out research and data-backed case studies that showcase how you support customers and position your product or service as the best possible solution.
Landing Pages
Landing pages are strategically designed web pages with a singular focus — to convert visitors into leads or customers. We’ll work with our digital advertising teams to craft eye-catching landing pages and get them in front of the right people.
Content Distribution
Writing good content is only half the battle. We’ll offer recommendations on how to strategically distribute the content to improve results, including email, social, ad campaigns, and more.
Content Optimization
From improving readability to updating keywords, consistently optimizing your content is key to overall content success. We’ll help you find targeted optimization opportunities to ensure search engines and users always see your content as relevant and up-to-date.
Editing
Whether you’re developing content in-house, working with our team, or working with freelancers, we can help edit your content to perfection. From nitpicky grammar mistakes to big-picture structure and factual issues, we’ll help you improve content clarity, readability, and accuracy.
Internal Content Guidelines
Content consistency is key, which can be easier said than done when working with a large marketing team or freelance content writers. We can help you develop an internal style guide and optimization guidelines to help make sure everyone is on the same page.
Build Your Content Strategy
Whether you have a strong internal team of writers or you want to outsource content completely, E-Power can help. Let’s work together to build a strong content marketing plan that sets your business apart and resonates with your target audience.
“Effective content marketing is not just about creating content; it’s about understanding your customers’ needs and providing solutions. Not only can good content help you build trust and loyalty by turning your brand into a valuable resource in their journey, it can also help convince them to make a purchase.”
– Emily Miels, Inbound Marketing Strategist
E-Power Marketing
